Target Market Tested

Product Names, Service Names and Company Names
that are Target Market Tested

If the name doesn't resonate with the target market, what's the point?

Naming Consultants with Specialized Naming Research Techniques

We combine innovative projective techniques with our proprietary Name DNA Detection™ and Name DNA Validation™ research methodologies.

We recognize that testing brand names is a specialized type of market research. We specialize in brand name research for naming a business, product naming and service naming.

Qualitative company and product name analysis.

Projective techniques get at the core of how your target market perceives a potential corporate name or product name.

Quantitative testing for product names and company names.

Whether you're naming a business or looking for the right product name, our proprietary Name DNA Detection™ and Name DNA Validation™ research pinpoints the one best name that fits the concept and can be pronounced easily. In addition, the names are durable and expandable across time, cultures and categories.

Your one-stop naming resource.

Naming strategy, name creativity, linguistic skills and brand name research all under one naming consultant umbrella.

For product, service and corporate names that are readily embraced by your target market, contact Strategic Name Development.