Tagline and Slogan Research

The best test of a great tagline is one that involves your target market.

Once you've finished the tagline development phase of your search for a tagline, we always recommend checking with your customers or consumers to make sure it's going to resonate with them the same way it is resonating with you. Strategic Name Development's tagline research methodology gauges your target's reactions with meaningful measures and benchmark results for:

By utilizing vital components of our proprietary Name DNA Validation® research methodology, we are able to quantify your target market's attraction to and acceptance of several tagline alternatives, providing reliable rationale for the final decision.

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