Developing Taglines and Creating Slogans

Our Tagline and Slogan Work

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Tagline

Industry

Smart Thinking.
Simple Living.™

Electronics &
Household
Appliances

See it all™

Medical

Career Minded.
Life Changing.™

Education

Smart Clothes.
Everyday Living.™

Retail

Tagline Typology Insights

A historical perspective of iconic taglines reveals seven tagline typologies that create cadence and rhythm.

Many tend to be longer and may not be as appropriate in our Twitter world. However, the insights apply for short taglines too.

1. Poetry - Not just words that rhyme, but imperfect rhyme and the original form of English Poetry, alliteration.
	The quicker picker upper
	Don't get mad, get glad
	Nothing sucks like an Electrolux
	Melts in your mouth, not in your hands
	The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine

2. Irony - A close cousin to poetry, this technique capitalizes on the unexpected.
	The Antidote for civilization
	Delightfully tacky, yet unrefined
	A silly millimeter longer
	We make the money the old-fashioned way - we earn it

3. Double Entendres - Taglines with double meaning spark and delight our brains - sending a clear signal that "something interesting is happening here."
	The fabric of our lives
	We're behind you every step of the way
	Nothing runs like a Deere
	Nothing can stop a Trane

4. Juxtaposition - Clever contrasts and reversals make consumers stop, think and smile.
	Does she or doesn't she?
	For the person who has everything, we have everything else
	Strong enough for a man, but made for a woman
	Some of the best men are women
	American by birth. Rebel by choice.

5. Repeat. Repeat. - Repetition reinforces your point, hammers it in and has a distinctive rhythm all its own.
	For fast fast fast relief
	If it's gotta be clean, it's gotta be Tide
	100% Juice for 100% Kids
	When it absolutely, positively has to be there overnight
	It keeps going, and going, and going

6. Grammatical Disruption - Moderately incorrect use of the English language can cause your audience to stop and think about what you're saying long enough to absorb your message.
	Think different
	I coulda had a V-8!
	Better by Adobe
	Live Más
	Yeah, it tastes that good

7. Questions? - Asking a question engages your audience and begins the conversation about your brand.
	Where do you want to go today?
	Did somebody say McDonalds?
	How do you spell relief? R-O-L-A-I-D-S
	Is it live or is it Memorex?
	Where's the beef?
	Got Milk?