Developing Taglines and Creating Slogans

Our Tagline and Slogan Work

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Smart Thinking.
Simple Living.™

Electronics &
See it all™

Career Minded.
Life Changing.™

Smart Clothes.
Everyday Living.™


Tagline Typology Insights

A historical perspective of iconic taglines reveals seven tagline typologies that create cadence and rhythm.

Many tend to be longer and may not be as appropriate in our Twitter world. However, the insights apply for short taglines too.

1. Poetry - Not just words that rhyme, but imperfect rhyme and the original form of English Poetry, alliteration.

The quicker picker upper
Don't get mad, get glad
Nothing sucks like an Electrolux
Melts in your mouth, not in your hands
The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine

2. Irony - A close cousin to poetry, this technique capitalizes on the unexpected.

The Antidote for civilization
Delightfully tacky, yet unrefined
A silly millimeter longer
We make the money the old-fashioned way - we earn it

3. Double Entendres - Taglines with double meaning spark and delight our brains - sending a clear signal that "something interesting is happening here."

The fabric of our lives
We're behind you every step of the way
Nothing runs like a Deere
Nothing can stop a Trane

4. Juxtaposition - Clever contrasts and reversals make consumers stop, think and smile.

Does she or doesn't she?
For the person who has everything, we have everything else
Strong enough for a man, but made for a woman
Some of the best men are women
American by birth. Rebel by choice.

5. Repeat. Repeat. - Repetition reinforces your point, hammers it in and has a distinctive rhythm all its own.

For fast fast fast relief
If it's gotta be clean, it's gotta be Tide
100% Juice for 100% Kids
When it absolutely, positively has to be there overnight
It keeps going, and going, and going

6. Grammatical Disruption - Moderately incorrect use of the English language can cause your audience to stop and think about what you're saying long enough to absorb your message.

Think different
I coulda had a V-8!
Better by Adobe
Live Más
Yeah, it tastes that good

7. Questions? - Asking a question engages your audience and begins the conversation about your brand.

Where do you want to go today?
Did somebody say McDonalds?
How do you spell relief? R-O-L-A-I-D-S
Is it live or is it Memorex?
Where's the beef?
Got Milk?

Got Tagline?

Benefit from Strategic Name Development's 15 plus years of success with building brand strategies.

We've created effective and memorable taglines for companies the world over through tagline development and tagline research.

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