Developing Taglines and Creating Slogans
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Tagline Typology Insights
A historical perspective of iconic taglines reveals seven tagline typologies that create cadence and rhythm.
Many tend to be longer and may not be as appropriate in our Twitter world. However, the insights apply for short taglines too.
1. Poetry - Not just words that rhyme, but imperfect rhyme and the original form of English Poetry, alliteration.
|The quicker picker upper|
|Don't get mad, get glad|
|Nothing sucks like an Electrolux|
|Melts in your mouth, not in your hands|
|The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine|
2. Irony - A close cousin to poetry, this technique capitalizes on the unexpected.
|The Antidote for civilization|
|Delightfully tacky, yet unrefined|
|A silly millimeter longer|
|We make the money the old-fashioned way - we earn it|
3. Double Entendres - Taglines with double meaning spark and delight our brains - sending a clear signal that "something interesting is happening here."
|The fabric of our lives|
|We're behind you every step of the way|
|Nothing runs like a Deere|
|Nothing can stop a Trane|
4. Juxtaposition - Clever contrasts and reversals make consumers stop, think and smile.
|Does she or doesn't she?|
|For the person who has everything, we have everything else|
|Strong enough for a man, but made for a woman|
|Some of the best men are women|
|American by birth. Rebel by choice.|
5. Repeat. Repeat. - Repetition reinforces your point, hammers it in and has a distinctive rhythm all its own.
|For fast fast fast relief|
|If it's gotta be clean, it's gotta be Tide|
|100% Juice for 100% Kids|
|When it absolutely, positively has to be there overnight|
|It keeps going, and going, and going|
6. Grammatical Disruption - Moderately incorrect use of the English language can cause your audience to stop and think about what you're saying long enough to absorb your message.
|I coulda had a V-8!|
|Better by Adobe|
|Yeah, it tastes that good|
7. Questions? - Asking a question engages your audience and begins the conversation about your brand.
|Where do you want to go today?|
|Did somebody say McDonalds?|
|How do you spell relief? R-O-L-A-I-D-S|
|Is it live or is it Memorex?|
|Where's the beef?|
Benefit from Strategic Name Development's 15 plus years of success with building brand strategies.
We've created effective and memorable taglines for companies the world over through tagline development and tagline research.