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http://www.namedevelopment.com/blog/archives/2006/09/owning_your_brand_during_crisis_spinach_hoaxes_and.html http://www.namedevelopment.com/articles/key-to-brand-naming.asp http://www.namedevelopment.com/blog/archives/2006/09/branding_wheres_my_free_prize.html http://www.namedevelopment.com/blog/archives/2006/09/links_du_jour_091906.html