Product Naming
Einstein said if he had 60 minutes to save the world, he would spend 55 of those minutes on problem definition.
No other naming company works harder than Strategic Name Development to understand your target market and competitive landscape.
As naming consultants, what we know about building brand strategy, we learned from the companies who perfected it.
Experience is the key. You benefit from over 15 years of success with building brand strategies. As naming consultants, we continually keep up with the ever-changing arena of naming a business and naming a product or service.
The Branding / Naming Connection
Because your product name is built on your brand strategy, branding and naming have a powerful connection. Together they present a vision, create an emotional connection and express the benefits of your product/service to your target group.
A Naming Company that Relies on People, not Software
It's all in our heads. No name service software here. Selected brand naming strategies include:
| Method | Company | Application |
| Metonymy | Starbucks | Corporate / product name |
| Haplology | Toys R Us | Naming a business |
| Synecdoche | Staples | Corporate name |
| Alliteration | Coca Cola | Corporate / product name |
| Theronym | Mustang | Product name |
| Mimetics | Naming a business | |
| Eponymy | Charles Schwab & Co., Inc. | Naming a business |
| Description | Bed, Bath & Beyond | Retail name |
| Poetics | USA Today | Product name |
| Combination | Walkman | Product name |
| Allusion | London Fog | Product name |
| Clipping | FedEx | Naming a business |
| Morphological Borrowing | Nikon | Product name |
| Omission | RAZR | Product name |
| Acronym Adaptation | NYSE | Corporate name |
| Backronym | KFC | Brand repositioning |
| Onomatopoeia | Ferrari | Product name |
| Classical Roots | Pentium | Product name |
| Arbitrary | Apple | Company name |