In the News

Emily Fredrix | New Name for GM?

Should the new GM start with a new name?

Beth Snyder Bulik & Rupal Parekh | Bank Brand Naming

Rednecks and Tightwads Try to Shake up Bank Marketing

Frank Carnevale | Hugo Chavez Cell Phone Naming

Venezuela's Prez Offers 'Penis' Phone

Liz Atwood | Unleashed

Animal House Friday: What should Obama name the dog?

Mary Ellen Podmolik | Sears Tower Name Change

Sears Tower name change has few Chicago fans

Ann Bagel Storck | What's in a Name?

Meat Product Naming Suggestions

Lindsay Barnett | Naming the Obama Family Dog

Product Naming Company Creates a Formula to Name the Obama Family Dog

Natalie Pomilio | Baby Names for 2009

What's New in Names

Naming the U.S. Economic Recovery

Contest: Name The New Economic Era

Mike Dano | Plan to Fix Motorola

Worst of the Week: My five-point plan to fix Motorola

Jacqueline Emigh | Cell Phone Naming Success

Does a Cell Phone's Name Spell Its Success?

Key To US Smartphone Market Share

Handset Names Key To US Smartphone Market Share?

Handset Names

With handsets, it's all in a name

Tails of the City

Your Best First-dog Name Picks, and One More...

Beth Snyder Bulik | Naming Cell Phones

What's in a (Good) Product Name? Sales

KRZY Cell Phone Names

Motorola Phones are Too KRZY for Consumers

Inside Track

The Name Game

Press Release

DOTUS For the First Dog? Experts Offer First Family Tips to Chew On When Naming First Dog

Diane Prange, Chief Linguistics Officer, Strategic Name Development - 15 seconds - When it Comes to a Dog's Name, Sound Trumps Meaning.

Diane Prange, Chief Linguistics Officer, Strategic Name Development - 30 seconds - A Name is Like an Arranged Marriage.

Survey Finds Moto's Handset Names are AWFL

Motorola’s continual use of the four-letter nomenclature for phones (“RAZR,” “SLVR”) is now a turnoff

Dan Emerson - What's in a Name?

What's In a Name? (In Marketing, Everything)

Press Release

Strategic Name Development Assists Wigwam Mills with New Brand Architecture and Product Naming

Scott Haggett | EnCana

EnCana Dubs New Oil Sands Spinoff “Cenovus”

Press Release

Cenovus Energy Inc. to be North America's Newest Integrated Oil Company

Sheena Dooley - New Name for New School

RI School Board Narrows Down Names for New School

Melissa Martin | Raising the Bar?

Controversial Bar and Nightclub Names Stir Up the Winnipeg Community

Jason DeRusha | Good Question

How Do Brands Get Named?

WCCO-TV asks 'How Do Brands Get Named?' - Good Question! View video:

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Additional Footage from WCCO-TV's Good Question Segment. View video:

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Ken Hoffman | Spicy Baconator

Wendy's Releases the New Spicy Baconator Named by Strategic Name Development

Jeff Sturgeon | FNB, Virginia Financial Group have Identity Issues

The name of the new bank created by the expected merger will be revealed soon.

Joe Blundo | So To Speak: Name of game should be sacked

It takes pro football three syllables to describe its ultimate game. It takes college football 12.

Cut Through the Hype

The tech world's branding barrage is meant to entice and distract. Your mission: ignore it

Macy's Restates Its Case

With its State Street flagship faltering, the department store chain has launched ads touting the outlet's one-of-a-kind experience.

What's in a Name? For CCHT, it's Aeon

Company name change for CCHT

Research Finds Vowels Key in Product Names

Would you buy an SUV called a Himmer?

Research: China's Recall Woes Bad For Wal-Mart

Study shows fallout from many recalls is affecting nation's largest retailer.

Name Dropping

A name change can spell a fresh lease on life.

The Name of the Game

How to choose a winning name for a company.

Chain Changing Name

A Delaware restaurant chain is changing its name to avoid confusion with another company.

What's In a Name? Analysts Say Federated Change Good Move

William Lozito Comments on the Federated Department Stores' Name Change to Macy's

Press Release

Strategic Name Development Partners With Gold'n Plump Poultry to Create Bake It Easy™ Brand Name.

A GT by Any Other Name

William Lozito explains Strategic Name Development's research findings surrounding consumers' associations with different consonants and the linguistic implications for marketing cars.

Aviva Builds U.S. Image After AmerUs Buyout

William Lozito discusses Aviva's efforts to build its brand image and awareness of its company name following a buyout by AmerUS..

Tongue-twisting Technology

Jan Freeman of the Boston Globe explains the pronunciation issues with many product names in the consumer electronics and technology industry.

American Public Media Interview

On Monday, October 16th, 2006, William Lozito discussed Sir Paul McCartney's application to register his name as a trademark, in a live radio interview with Diantha Parker on American Public Media's Marketplace Morning Report.

Rebranding Can Pose Risk, Challenges for Retailers

William Lozito contributes his thoughts regarding Federated Department Stores' decision to rebrand several of its stores to the Macy's name.

Brand Spanking — Experts Scold the CW Logo

William Lozito comments on the unveiling of the CW Network's brand name and logo.

Your Name is Part of Your Brand

Janelle Barlow explains how a restaurant's name can have a significant impact on its patronage, and outlines Strategic Name Development's process for evaluating and developing restaurant names that bring in business.

Renaming FEMA

On Monday, July 17th, William Lozito discusses the renaming of the Federal Emergency Management Agency (FEMA), and other recent high-profile name changes, in a live radio interview with Patt Morrison on Southern California Public Radio.

Finding the 'S' Appeal

William Lozito suggests frozen and refrigerated food brand marketers consider a more disciplined, scientific approach to their product name evaluation process, as it offers increased objectivity and reflection of the brand's appeal among the target market.

What's in a Name? More Than You Might Think, Study Says

What role do letters play in brand name perception? William Lozito discusses recent proprietary brand name research of English consonants.

Businesses Use Catchy Names to Gain Competitive Edge

William Lozito offers his naming expertise to evaluate several different company naming situations.

Thursday, June 15th, William Lozito debates the Manitoba branding strategy and new tourism slogan, Spirited Energy, with a member of the Manitoba Premier's Advisory Council, in a live radio interview with CJOB Radio in Winnipeg, Canada.

Monday, June 12th, William Lozito talks to Richard Coultier of CJOB Radio in Winnipeg, Canada about tourism slogans in general, and Manitoba's branding efforts. Listen to the live radio interview.

Change of Name Can Come with Risk

William Lozito shares his thoughts with the Chicago Tribune about the reasons behind a company name change and how it affects customers.

You Might Say It's A Silly Name And That's Exactly What Nintendo Wants

Advertising Age asks William Lozito's opinion about the buzz surrounding the recently announced name of Nintendo's next-generation gaming console - Nintendo Wii.

Motorcycle Names Aren't Just Alphabet Soup

The Chicago Tribune interviews William Lozito about the brand architecture strategies that major motorcycle manufacturers are using.

A Name's Sake

Strategic Name Development Determines Consumers' Perceptions of English Consonants in Brand Names.

WTIC NewsTalk 1080 in Hartford, CT interviewed Diane Prange about some shifts in naming techniques, future naming trends, Operation Swarmer, and Chomsky and Pushkin. Listen to the audio.

Consonants Are Key to Brand Naming

Strategic Name Development discusses the associations that consonants have in the minds of consumers.

Name Recognition

William Lozito shares his thoughts about developing recognizable company and product names.

What to Call It: Your Name or Mine?

William Lozito comments on company name changes resulting from mergers and acquisitions.

CNN Headline News interviews William Lozito of Strategic Name Development about tips on developing brand names. View video:

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New Zealand Radio asked William Lozito his opinion about a California wheelchair manufacturer, naming a wheelchair Spazz.Listen to the audio.

New Names for Old Companies

William Lozito discusses the major reasons why companies change their names.

Naming Company Comments on Possible 'Vista' Court Battle

William Lozito, addresses Microsoft's brewing legal battle.

Playing the Name Game

Diane Prange comments on renaming a Sports teams and the branding opportunities.

Names Can Be Patriotic Business

William Lozito comments on the reasons why companies use America or American in their names.

Research Study: New Brand Names Not Making Their Mark

William Lozito talks to Brandweek about the challenges companies face developing meaningful brand names.

Consumer Restaurant Logo Survey finds Simple Design is Best

Strategic Name Development discusses the findings of a survey that analyzed the influence of restaurant logos.

Brand Tactics: The Lowdown on Logos

Strategic Name Development conducted research on fast-casual restaurants.

The Name Game: Tread Carefully When Developing Brand Names

William Lozito discusses effective brand name development.

Even In Today's Low Carb Climate, Corner Bakery Logo Connects

William Lozito discusses finding of a national survey that uncovers what consumers think of five growing brands.

What's In A Name?

Strategic Name Development conducted a national survey on new brand names that resulted in surprising conclusions.

The Power of Niagara: Companies Find Success Using Region's Name to Sell Their Products

William Lozito talks to The Standard about the power and scope of the product name Niagara.