Name DNA Detection®
Name DNA Detection® for Company Naming
and Product Naming
Name DNA Detection® is a qualitative research methodology that brings together your target market at the beginning stages of the name development process in order to develop a rich vocabulary of words and word stems, morphemes, that embody the product or service message.
We utilize proprietary projective techniques to optimize creative direction for your company name or product name assignment.
Testing Methodologies Unique to Your Brand Name Criteria
Our name testing methodologies have been shaped by anthropologists, linguists, researchers and psychologists, and are unique and tailored to each specific brand name objective.
Unparalleled Qualitative Brand Name Research Techniques
- Imagery Probes among your target market, consumers or B2B customers to detect a company name or product name's potential DNA.
- Attribute sorting of brand name candidates to uncover a wealth of ideas and direction.
- Measuring of evocativeness quotients for brand names capturing both verbal and non-verbal perspectives.
- Product or brand transformation interventions to uncover a wealth of benefit-rich language by reaching outside of your company name or product name category.
Whether you're naming a company or researching the perfect product name, our proprietary qualitative Name DNA Detection® and proprietary quantitative Name DNA Validation® research can pinpoint that one best brand name that:
- Fits the concept
- Can be pronounced easily
- Is durable and elastic across time, cultures and categories