Name DNA Detection®

Name DNA Detection® for Company Naming
and Product Naming


Name DNA Detection® is a qualitative research methodology that brings together your target market at the beginning stages of the name development process in order to develop a rich vocabulary of words and word stems, morphemes, that embody the product or service message.

We utilize proprietary projective techniques to optimize creative direction for your company name or product name assignment.

Testing Methodologies Unique to Your Brand Name Criteria


Our name testing methodologies have been shaped by anthropologists, linguists, researchers and psychologists, and are unique and tailored to each specific brand name objective.

Unparalleled Qualitative Brand Name Research Techniques


Whether you're naming a company or researching the perfect product name, our proprietary qualitative Name DNA Detection® and proprietary quantitative Name DNA Validation® research can pinpoint that one best brand name that:

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