Linguistically Based

When it Comes to Naming a Business or Product Naming,
it Takes a Global Village

That's because today, creating trademarkable corporate names, product names and professional service names is exponentially more difficult than it was 10 years ago.

Let's face it. There are only 80,000 words in a typical U.S. dictionary. With over 378,000 annual trademark applications for naming a business and product naming there are precious few words yet to be claimed and registered in the U.S.

A Naming Company Steeped in Linguistic Science

It takes a solid understanding of both Indo-European and Classical languages to compose new English words and brand names that cut through the clutter.

Our team of linguists from around the globe cut their teeth on modern and classical language studies at Princeton, Dartmouth, Harvard, Yale and Johns Hopkins — naming consultants that are classically trained creatives with the power to craft the next corporate name or product name for your business.

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Will your company or product name play in Peru?

They loved it in Peoria, but what about Peru? When you are planning international ventures, you need a company or product name that works hard both in the U.S. and around the globe.

Our cadre of linguists ensures that nothing gets lost in translation — or transliteration. As your naming company, we create company names, product names and service names that translate seamlessly to your target market, regardless of what language they speak.

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A naming company that relies on people, not software.

It's all in our heads. No name service software here. Selected brand naming strategies include:

Method	Company	Application
Metonymy	Starbucks	Corporate / product name
Haplology	Toys R Us	Naming a business
Synecdoche	Staples	Corporate name
Alliteration	Coca Cola	Corporate / product name
Theronym	Mustang	Product name
Mimetics	Google	Naming a business
Eponymy	Charles Schwab & Co., Inc.	Naming a business
Description	Bed, Bath & Beyond	Retail name
Poetics	USA Today	Product name
Combination	Walkman	Product name
Allusion	London Fog	Product name
Clipping	FedEx	Naming a business
Morphological Borrowing	Nikon	Product name
Omission	RAZR	Product name
Acronym Adaptation	NYSE	Corporate name
Backronym	KFC	Brand repositioning
Onomatopoeia	Ferrari	Product name
Classical Roots	Pentium	Product name
Arbitrary	Apple	Company name

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From phonemes to fricatives — what makes a great sounding name?

are easy to pronounce;
are short, preferably three or fewer syllables;
are well-balanced where vowels and consonants alternate evenly throughout;
resonate and whether achieved through alliteration, haplology or poetics, when a great name sounds right, you just know it; and
often imply speed and dominance; so when naming a business, keep in mind that some of the greatest brands (Barbie, Pepsi, Boeing, Procter & Gamble) begin with one of seven all-powerful consonants — B, C, D, G, K, P or T.

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