Brand Name Research

Naming Consultants with a Research Edge

Whether you're naming a business or researching the perfect product name, our proprietary qualitative Name DNA Detection™ and proprietary quantitative Name DNA Validation™ research can pinpoint that one best brand name that

Brand Name Research Is Vital When Naming a Business or Choosing the Right Service or Product Name

Choosing a name is a delicate balance of art and science. As your naming consultants, we rely on normative data to measure:

Emotional Bonding Power

Memorability

Latent Association

Fit to Concept

Pronouncability

Sonorous

When the challenge of finding a name through precise brand name research seems overwhelming, trust Strategic Name Development. Contact us today, and we'll begin the process of constructing a brand name research strategy that delivers company, service, brand or product names that stand the test of time.

Five Best Practices for Brand Name Research

1. Do not rely on focus groups alone.

Company names, product names and service names that are tested in focus groups tend to weed out the weak names, but do not guarantee selection of the winning names.

2. Get emotional feedback, not just facts and figures.

Even among the target market, naming can be a popularity contest. But since research imitates life, the popularity of company names, product names and service names is usually due to a variety of emotional reasons. Our proprietary quantitative Name DNA Validation™ research technique makes the most of this emotional intelligence.

3. Go for quality, not quantity.

Brand name research for a large number of corporate names, product names or service names with your target is a powerful temptation. Yet experience shows you will yield the most relevant results with only a handful of strong name candidates.

4. Test the name with the right audience.

Your new brand name must resonate with your target market. Not the marketing department. Not upper management. Not the founding fathers.

5. Use the latest available brand name research techniques.

Get the most out of your company name, product name or service name investment by using state-of-the-art brand name research techniques to effectively measure and project emotional bonding power, memorability, latent association, fit to concept, pronouncability and sonorous properties.

For all your brand name research needs, contact Strategic Name Development.