Slogans: March 2012 Archives

Tagline Contest for a New iPad 3

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apple-ipad-3-hd-new-photo.jpegThis is not a scam.

We have already shared a growing list of more than 2000 major brand and company taglines and slogans.

We are looking for entries that aren't already on our list.

Everybody loves a clever tagline or slogan. From repetition ("It keeps going and going and going" - Energizer) to juxtaposition ("Some of the Best Men are Women" - U.S. Army) to double entendre ("Nothing Runs Like a Deere" - John Deere), the best taglines and slogans are not only memorable, they become part of "the fabric of our lives."

The judging is simple.

Submit the greatest number of taglines or slogans for major brands and companies that are not already on our list at: http://www.namedevelopment.com/list-of-taglines.html

For the official contest rules, click here.

Go for it!

Pass this contest on:

Finally, this is not a scam.

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iPad3Image.pngEverybody loves a clever tagline or slogan. From repetition ("It keeps going and going and going" - Energizer) to juxtaposition ("Some of the Best Men are Women" - U.S. Army) to double entendre ("Nothing Runs Like a Deere" - John Deere), the best taglines and slogans are not only memorable, they become part of "the fabric of our lives."

And just as great artists and musicians learn how to create modern masterpieces by studying what has gone before them, so do the writers of today's taglines build on the ideas that have helped to market great brands and companies.

We already provide a growing list of more than 2000 major brand and company taglines.

This contest is designed to make this free database an even more robust resource for marketers and advertisers alike.

To qualify, entrants must submit their list of major brand or company taglines and slogans to submittaglines@gmail.com, no later than April 15, 2012. Entrant must also be 18 years or older and legal resident of the United States at the time of submission.

Judging will be based on the person who submits the greatest number of taglines and slogans for major brands and companies that do not already exist on this list: http://www.namedevelopment.com/list-of-taglines.html

We are excited to see who rises to the challenge of this contest - both for the love of taglines and for the opportunity to Think Different and win the world's most coveted technology products -
the new iPad 3.

For the official contest rules, click here.

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Is Harley Brand Naming Working Outside of the Cage?

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So let us leave the debate for and against the new iPad name (or the lack thereof) and move on to what another former niche but now mainstream brand is doing: Harley Davidson.

This is a company that has used social media to an incredible effect, think 3.3 million friends on Facebook. Harley Davidson is doing so with the help of Fan Machine, a Facebook app that lets people rate, review, and offer suggestions on Harley Davidson advertising.

HarleySeventyTwoSportster.pngThe new viral campaign "E. Pluribus Unum" or "Out of many, one," that claims there is no stereotypical Harley rider anymore, is part of the "No Cages" slogan campaign which emphasizes Harley riders and also the new Seventy-Two Sportster model.

You can also submit ideas, pictures or videos to Harley via Twitter at #StereotypicalHarley and a microsite where you get an assortment of Harley riders.

Harley is proclaiming the fact that they are no longer a niche brand and are selling more motorcycles to today's Millennial generation than the Baby Boomer's generation of young adults.

Interestingly enough, one biker points out that the campaign "No Cages" actually misuses the term "cage" as a "true motorcyclist" would understand it

He points out that The Motorcycle Dictionary has the word "cage" meaning

"Cage - A car, truck, or van. The sworn enemy of motorcyclists, more commonly known as automobiles. The name stems from being all cooped up inside a closed shell, with no contact with the outside air."

"Cager - A person driving a car, truck, or van. Cage operator, or driver."

The ad behind the "No Cages" campaign expanded the term "cage" beyond its original context to mean no limitations in life, not just the cage of a car, truck or van.

If anyone is going to get dibbs on redefining a motorcycling term, it's Harley.

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