In recent months I've come to respect Lady Gaga. I think that this is an extremely savvy person who has created an incredible brand name.
It therefore always intrests me when I read about people who are trying to cash in on the brand she has created, without her permission.
Case in point is a suit filed in New York City yesterday against an outfit called "Excite Worldwide" that wants to trademark the name "Lady Gaga By Design."
It is absolutely clear that "Lady Gaga By Design" is never going to see the light of day. Excite Worldwide wants to offer us everything from Lady Gaga jewelry to Lady Gaga fragrances .
From the suit:
Defendants are aware that their applications will never be granted in the absence of plaintiffs' consent, which defendants have been told will never be given. Nevertheless, defendants continue to try to 'squat' on plaintiffs' rights by filing frivolous applications.
Never mind that Lady Gaga (her real name is Stefani Germanotta) has already registered her stage name for everything from clothing to ring tones. She is also working on a new clothing collection with her younger sister Natali Germanotta.
The strange part of the story is that nobody knows why these jokers are doing what they're doing.
All this does is delay Lady Gaga's trademark application for using her own name on her jewelry and fragrance products.
As one of her lawyers told the press, "As long as someone is ahead of us on line - even if they are on life support - they are still blocking us."