Yesterday the rumor spread across the Internet that Apple had bought the iCloud.com domain name from Swedish company Xcerion for $4.5 million, something that TechCrunch previously reported as "certainly a possibility."
It was at least clear that iCloud had changed their name to CloudMe, but their reasons were nebulous to say the least. In fact, they told TechCrunch that the name change was "to better reflect our new focus on files and storage."
However, everyone assumed that if Apple wanted to get into cloud computing (a term that I have examined at some length), they would want the iCloud brand name.
Om Malik was the one who started the rumor mill churning on The Apple Blog, in an April 27 post that said he had a tip-off indicating that Apple had the name so they could change it from a storage-as-a-cloud service to a music service. This morning the rumors were confirmed on AppleInsider, although the $4.5 million purchase price remains "uncomfirmed."
I wouldn't be surprised if iCloud became an expanded, free version of the MobileMe offering for Apple users. It is not the most original brand name, but for Apple, it certainly is the most logical.