Sears is selling iWork, but it's not what you think.
The blogosphere is scratching its head over the name of toolsets that Sears is offering that use the familiar brand name and extremely similar typography.
The iWork tools brand was granted a trademark in the EU on November 29, 2010.
This is very surprising since the Apple iWork software suite has been registered in the EU, US, Canada and other countries since February 2008 and the Apple iWork software suite has been marketed since 2005.
The similarity of fonts between the tool set naming and branding and Apple's product simply leaves me wondering what the tool maker was thinking.
To add insult to injury, Sears sells the Apple iWork product as well.
Although both product lines complete in different categories, it's hard to believe that Apple will not challenge the tool trademark given its history of aggressively protecting its trademarks since this brand name is so well known.
Or perhaps the company in Spain, Lakot, S. L., that was awarded to iWork toolset EU trademark worked out an arrangement with Apple. Think money.