It seems that most of you will be able to read this as the Conficker virus turned out to be pretty much what I thought it would be: all name and no pain.
Although, April Fools did manage to bring about some pretty good naming and branding.
Today on the Apple Core blog there is a remembrance for Apple's famous "Rosebud" hoax as well as the software utopia offered by Xanadu. Interestingly, both of these names refer to things that are desired, but not attainable.
However, this year Google, who is always up for an April Fools' Day prank, rolled out Gmail Autopilot, which promises to send responses to your email for you using CADIE, or Cognitive Autoheuristic Distributed-Intelligence Entity, which was designed to index your brain.
Not to be outdone, Yahoo gave us the Ideological Search, which filters your personal beliefs. Google then fired back with Brain Search Beta.
But Yahoo and Google weren't the only ones getting in on the April Fools' day naming and branding fun this year, here are a few other interesting branding ideas that have hit the web.
A few newspapers declared themselves to be "Twapers," claiming they decided to stop print production altogether and switch to Twitter.
Someone else decided to start up a Flickr knock off called Smellr, which is "like Flickr but for your nose."
FunnyOrDie.com claimed to have been bought by Reba McEntire and renamed itself "Reba or Die."
Xbox came out with Guitar Hero: "Alpine Legend," a yodeling application, while the Economist decided to start a theme park named Econoland.
Apple also gave us the MacBook Mini.
And Microsoft suggested to its employees that its new search engine, Kumo, be renamed Omuk - leading at least one blogger to declare that she preferred the new name. This news came after Microsoft had already announced a Wood Paneled Xbox 360, an Xbox Live Board Game, and a Wireless Helmet.
However, I think the award for most ridiculous April Fools name goes to the jokers who gave us the video of a "flying hotel" called a "hotelicopter."
That's even dumber than the Smellr, and the fact that hundreds of people want to take it for a spin makes me wonder if everyday isn't April Fools' Day here in Marketingland.
Technorati Tags: April Fools, Twapers, Smellrs, Hotelicopters, Product Names, Gmail Autopilot, Ideological Search, MacBook Mini, XBOX 360