May 8, 2008
V8 Soup: More of a Good Thing
It seems like V8 vegetable juice has been around forever, but it’s actually only been since 1933.
The origin of the name is the 8 different vegetables used to make the drink. Obvious, and yet brilliant.
- It’s descriptive: it tells consumers what this drink has that ordinary tomato juice doesn’t.
- It’s suggestive: the V8 engine powers sportscars and aircraft, making V8 an energy drink long before the likes of Red Bull came along.
- It’s short, simple, and easy to pronounce.
Now V8's parent company Campbell Soup is introducing 5 varieties of V8 soup. This seems like a logical step to me.
As a child, watching the “I coulda had a V8” commercials, I was always skeptical about the idea of drinking vegetable juice instead of fruit juice. Okay, I was skeptical about vegetables in general at that age. Vegetables in soup make sense, even to someone who tried to feed her peas and carrots to the dog under the table.
Admittedly, corn, peppers, squash, and broccoli are not among the ingredients of the original V8, which means “V9” might be a more accurate designation, but this is a solid branding choice for Campbell’s.
Technorati Tags: V8, V8 Juice, Campbell Soup, Vegetables, V8, V8 Soup, V9
Posted by Diane Prange at 2:28 PM
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May 7, 2008
Cold Spring Name Change Not a Hot Idea
On the State of the Brand 2008 blog this week, Jason Voiovich is lamenting the loss of the Gluek’s Brewery brand name, which was replaced by the more pedestrian Cold Spring earlier this year.
The copyright notice on the company’s website still says Gluek Brewing Company, but it appears not to have been changed since 2005.
Not that Cold Spring is meaningless. It’s the name of the city where the brewery is located. And the idea of brewing your beer from cold local spring water is attractive enough. But here in Minnesota, we’ve got Cold Spring This and Cold Spring That all over the place.
There’s nothing really wrong with it, but there’s nothing really right with it, either. Nothing distinctive. And if you brew craft beers, you need distinctive. Likewise if you’re trying to break into a new and already-competitive market. (Cold Spring now produces energy drinks.)
Admittedly, those not from Minnesota might be unsure how to pronounce Gluek (which is Old German for luck), and it’s usually a good idea for new product names to be easy for English-speakers to pronounce. But Gluek is not a new name.
The 1902 Gluek House is listed in the National Register of Historic Places and Gluek’s Restaurant is the oldest in downtown Minneapolis.
Around here, at least, the Gluek’s name has equity. Abandoning the name, and potentially confusing existing loyal customers, seems like a far greater risk than keeping it.
Viel Gluck!
Technorati Tags: Gluek, Brewery, Gluek's Restaurant, Gluek House, Energy Drink, Gluek Brewing Company, Cold Spring Brewing Company, Name Change, Brand Name, Minnesota, Pale Ale
Posted by Diane Prange at 8:58 AM
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April 30, 2008
What Do You Think of Starbucks' Product Naming?
One blogger has picked up on my curiosity about the brand naming planned for two new smoothie-like drinks coming from Starbucks. Donder and Blitzen have declared to the world that according to the Wall Street Journal there is a " Top Secret Baptism for New Starbucks' Drinks." in the offing.
This is big news not least because Starbucks is taking a beating lately. Starbucks' tepid performance has led to some gloating across the Internet, and some of it is pretty interesting.
ScLoHo's recent blog post says that the problem here is that Starbucks went too far down market, pinning the beginning of the end at Starbucks' decision to put carts in airports and malls, and to offer the frappuccino in supermarkets.
Could it be that Starbucks product naming has become too pedestrian in a world were we all know our ventis from our skinnys?
Even the employee blogs talk about customers becoming too familiar with the product naming and suggest what should be done about it (remeber that the customer is always
right).
I was interested to see that some Starbucks' employees refer to their company as "Sbux," a neat piece of insider naming.
There is no doubt that these two new names for the smoothie-like drinks have to be something different than smoothie, which is not a Sbux name. Starbucks has a grand tradition of interesting naming. Only they can offer us chocolate espresso truffles with a straight face.
I hope that these new products get the kind of naming they deserve.
Technorati Tags: Starbucks, Donder, Blitzen, New Smoothie, Coffee, Sbux, Ventis, Skinnys, Espresso
Posted by William Lozito at 9:08 AM
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April 11, 2008
Can a Brand Name Get Any Worse Than Antipoleez?
A new breath mint called Antipoleez (get it?) says it eliminates odors on your breath. Perfect for when you've had a few too many, right?
The CEO of this outfit claims its not meant to fool police, but as Marni Soupcoff observes, "Funny thing about the product’s name, then, don’t you think?"
There's some idle chatting on the blogosphere about whether the product naming is "sending out a dangerous message." Seems to me that any product that even suggests you can get out of a DWI with the right breath mint is really pushing the boundaries.
These folks even offer a "night out pack" and a "frat pack" and some really dopey claims on their site.
Antipoleez deserves the same fate as the Cocaine energy drink, pulled from the shelves.
Technorati Tags: Antipoleez, Cocaine, Breath Mint, DWI, Antipoleez, Frat Pack, Night Out Pack
Posted by William Lozito at 9:25 AM
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April 7, 2008
New Labeling Laws Could Cause Havoc with Wine Brand Names
Proposed new labeling laws that do away with regional considerations are creating quite a problem for wine brand names.
For instance, one Swiss village is fighting for the right to use the name “Champagne” on its wines, despite the little known fact that the only real “Champagne” is made in the corresponding region in France, everything else is technically "sparkling wine."
Should the new laws go into effect, the significant equity behind regional names known even by the non-connoisseur, like “Champagne” or “Napa Valley” would be lost, as every brand of wine would have the right to label their "sparkling wine" as "Champagne." This would be catastrophic to the high end, traditional wines that we pay premium prices for.
Imagine trying to reposition a brand name like Moet or Dom Perignon versus a newer label by Lil Jon.”
Technorati Tags: Wine, Champagne, Dom Perignon, Alcohol, Wine Region, Lil John
Posted by William Lozito at 11:32 AM
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March 7, 2008
Slurpuccino: Another Product Naming Victory for 7-Eleven
That naming and branding paradise otherwise known as 7-Eleven has just debuted a Super Big Gulp of product names for us all to savor just after being named the #1 franchise in the country by USA Today.
First off is the Signature 7 line of products that include “31 snacks, including beef jerky, chips, cookies, nuts, trail mix and candy.” You can wash that stuff down with “Inked," the company’s new tattoo friendly energy drink.
Or grab an Asian roller or a 7-Eleven hotdog, 7-Eleven sells more of them than any other store in America, making them the “king of all hotdog vendors!"
On the other hand, you can just grab a cup of coffee. Last month they amped up their coffee branding with their “freshness guaranteed” blitz. But if you’re smart, you’ll go for the Slurpuccino, “the love child of a Slurpee and a cappuccino,” according to The Stew.
The Slurpuccino. I love it. That’s the name of the week, folks.
Technorati Tags: 7-Eleven, Slurpee, Slurpuccino, Hotdog, Signature 7, 31 Snacks, Product Naming
Posted by William Lozito at 7:36 AM
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February 26, 2008
Energy Drink Naming Gets a Canadian Guru and a Buffalo Shark
I read a story copied on the Marketing Muse and News blog about the travails of Guru energy drink, a Canadian elixir that found its brand name after one of the company founders read an article about Bill Gates.
The world of energy drink brand naming is a strange one to say the least. I have written before about the badly named and banned Cocaine energy drink, which has found new life on consumer shelves this month alongside a copycat named Blow. But really, a quick rundown of recent trends in energy drink naming leads me to think that these are actually the tamer end of a weird spectrum.
Take Grapple Sauce, for instance. That’s about as eye catching as Guru, but pretty reserved compared to Crazy Horse. If you really want to get wired, take a sip of Donkey Kong Energy Juice or Power Up Energy Drink, two cross brands from the famous video games.
How about Who's Your Daddy, the ultra sexist “King of Energy” drink you might not offer to somebody on a first date.
The name I do like is Shark, which manages to be aggressive and interesting without being ridiculous. I have to wonder if the Shark from Buffalo will eat the Guru from Canada?
Technorati Tags: Naming, Shark, Guru, Cocaine, Blow, Grapple Sauce, Crazy Horse, Donkey Kong, Power Up, Who's Your Daddy
Posted by William Lozito at 7:34 AM
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February 12, 2008
When are Brands Refreshed and Revived?
I am always interested in the nuances of revamping a company’s brand naming or product naming. Fact is, a lot of the big branding news this year has come from brands that have updated their images, or changed them altogether.
The fashion world is busy bringing back names from yesteryear. I have already written about Halston making its USA comeback, now it seems in London, Ossie Clark (actress Sienna Miller pictured right in an Ossie Clark dress) and Nutters, from the sixties, are back on the catwalk.
The New York Times suggests that even the mafia could use some rebranding. And often age or changing tastes do create room for a brand refresh.
But the biggest reason that brand names we love get changed is acquisition. Honest Tea is soon to fall under Coke's control and that will affect how customers perceive it, which will, whether the company likes it or not, change the perception of Honest Tea from alternative to mainstream.
The one brand that is begging to be rebranded is Ford Mercury, or “the love that dare not speak its name” according to Robert Farago. It has to either be totally rebranded or else simply killed.
Technorati Tags: Branding, Mafia, Coke, Honest Tea, Ossie Clark, Sienna Miller, Nutters, Ford, Mercury, Fashion
Posted by William Lozito at 7:31 AM
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January 8, 2008
FohBoh: Niche Naming to Appeal to Insiders
To the uninitiated, “FohBoh” might look like yet another silly Web 2.0 name, continuing one of 2007’s top naming trends. But FOH (front of house) and BOH (back of house) are familiar terms to anyone in the restaurant industry. Do a Google search on “foh boh” and you’ll find yourself up to the eyeballs in restaurant job listings.
So when you want to start a social network for people in the restaurant business, of course you call it FohBoh. The name might lack euphony, but it’s perfect for appealing to a niche. If you know what the name means, you’re probably a good candidate for membership in the network. If you don’t, it doesn’t matter, because the site isn’t for you.
Technorati Tags: Web 2.0, Restaurant Network, FOH, BOH, Google, Social Network
Posted by Diane Prange at 8:20 AM
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December 6, 2007
Brand Name Evaluation - The Importance of Context
As naming professionals, we are always surprised with associations that people make with the name candidates we present.
I feel it tells us as much about the person and their view of the world as it does their opinion on the name candidate.
One very common response we hear is "That name reminds me of x."
Our response is "You really have to evaluate the name candidates in context." Take the name American Eagle, for example.
- American Eagle is the regional carrier for American Airlines.
- American Eagle is also a retail clothing chain that is located in many shopping malls.
So, if our assignment were to name a clothing chain and we recommended American Eagle, it's very typical for client to say "It reminds me of an airline" and dismiss it for that reason.
We say, "Wait a minute." How about the Ford Fusion and the Gillette Fusion razor and the V8 Fusion juice?
As you can see, the same name can co-exist in multiple categories and not be confusing since all of these brand names are presented in context.
When I go to a store to buy Gillette Fusion razors, I don't think automobiles or juice.
Technorati Tags: American Eagle, American Airline, Ford Fusion, Gillette Fusion, V8 Fusion
Posted by William Lozito at 1:51 PM
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December 4, 2007
Brand Naming Can Tattoo You
I've said it before and I'll say it again: If you want a sure way to get your brand naming under people's skin, think tattoos.
As the latest trend, companies are not only incorporating tattoo art into their brand names, but also creating brands that are designed to appeal to people with tattoos.
- The convenience store chain 7-Eleven has a new energy drink called "Inked," which is "aimed at people who either have tattoos or those who want to think of themselves as the tattoo type."
- Dunlop has offered free tires for years to anyone who will get their "Flying D" tattooed to their body.
- General Mills is selling fruit roll-ups that allow kids to create "temporary tongue tattoos."
- Christian Dior, Tag Heur, Aussiebum, Bling, Benefit Cosmetics are all looking into creating "tattoo logos" in India, because tattoos are a big part of Indian culture.
Captain Morgan's new rum is called "Tattoo."
As you can imagine, people of all ages and nationalities wear tattoos, which means that you almost cannot lose by incorporating tattoo advertising into your brand.
What's next?
Technorati Tags: Tattoo, Brand Tattoos, 7-Eleven, Dunlop, General Mills, Christian Dior, Aussiebum, Captain Morgan
Posted by William Lozito at 9:47 AM
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October 29, 2007
Brand Name Repositioning: Hummer and Coke Zero
Repositioning your brand name can often mean the difference between survival and failure.
Take the Hummer, for instance. In the age of "Inconvenient Truth," big gas-consuming trucks are a no-no.
GM's new campaign, entitled "Hummer Heroes," is meant to shift the focus to the good deeds one can do with a massive vehicle. GM has cleverly given 19 Hummers to the Red Cross as part of a donation of 72 vehicles.
Another example is Coke Zero. Initially it was targeted to women, however when Coke execs learned that men liked it as much, the black label was back.
Going "back to black" packaging helped to reposition the brand as masculine and a humorous TV commercial about two brand managers trying to sue Classic Coke for "taste infringement" made it distinctive.
Technorati Tags: Coca-Cola, Coke Zero, Classic Coke, Hummer, GM, Brand Repositioning
Posted by William Lozito at 9:12 AM
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October 15, 2007
Brand Awareness: Coke and China
A recent article posted at the New York Times should be read by all the good folks at Coca-Cola. It seems Nike is shifting their focus from the traditional advertising towards the social networking, reported the New York Times.
Nike is pushing for "more physical interaction with brands," like sponsoring soccer games and marathons but also offering ""Nike Running Club" in its stores to create a genuine place of interaction with the brand name.
Coca-Cola has decided on another approach for brand awareness in China. The company has opened the Coca-Cola Research Center for Chinese Medicine at the China Academy of Chinese Medical Sciences, which will dovetail with its Beverage Institute for Health & Wellness in China. As reported, Coca-Cola's newly developed beverages will include Chinese herbs as ingredients.
However, the setbacks for Coca-Cola in China are not over since Pepsi has decided to hijack their famous red color.
Stay tuned.
Technorati Tags: Coca-Cola, Nike, Pepsi
Posted by Diane Prange at 9:35 AM
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August 31, 2007
Brand Naming v. Brand Extensions: Survival of the Funniest?
As a naming consultant, developing product names for brand extensions is a topic that I've written about before... and it's a strategy that is often necessary for a brand to continue growing.
The recent news that Guinness is diversifying into red beer with the launch of their new Guinness Red drink is a perfect example of this kind of brand extension.
For 250 years, Guinness has meant black and white. It's a black beer with a white froth. Now, parent company Diageo is pushing the brand in directions never been before... offering us Guinness bread and even your own froth maker called a "surger."
Some drinkers are not impressed... the World of Beer grumbles, "Guinness is stout, plain and simple. Not some Kilkenny knock off, not a weird looking creation which, judging by the photo published online at The Sun, boasts tomato juice as an ingredient, but stout. The black stuff. Period." Yet, other beer bloggers can hardly wait for the weekend to try it.
What's up? Extending a brand name, no matter how old and powerful and well loved it is, is something marketers feel compelled to do.
Even Guinness can't rest on its laurels... it has to offer extensions to customers or be swept away in a tide of microbrews and light beers into the ever smaller space of a niche brand name.
TD Clark's excellent article on the subject talks about how newer brands, like Crocs shoes, are already creating new brand names out of old ones. The Crocs brand is now offering apparel consumers "Crosslite rt" or "relaxed technology" shoes. This is aggressive brand naming at its finest, given the relative newness of the Crocs brand name.
Similarly, Mars is offering us a Starburst Drink... you remember Starburst fruit chews, right? By the way, this is an awful line extension, I think, and is doomed to fail. And current TV is using brand extension strategies to "expand its web presence and increase its marketing efforts."
Technorati Tags: Guinness, Diageo, World of Beer, TDClark, Crocs, Mars, StarburstDrink, Brand Naming, BrandExtensions.
Posted by William Lozito at 8:04 AM
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August 20, 2007
Product Line Extensions - The Awful and the Brilliant
When I saw an ad for Crisco Extra Virgin Olive Oil, I cringed.
I couldn't think of a more inappropriate or awful product line extension.
The Crisco brand connotes:
- Deep frying
- Fat
- Grease
- Clogged arteries
- Everything else that extra virgin olive oil is not
What were the people at P&G thinking? I'm convinced that someone at P&G let this out the door when deep down they knew better.
For more on inappropriate line extensions, check out Laura Ries' blog on Hellman's Mayonnaise versus Kraft's Miracle Whip.
Now for a brilliant line extension.
What could be more natural than a rum from Tommy Bahama?
- Tommy Bahama by virtue of its name says warm, relaxed and a casual environment
- The leading rum brand, Bacardi, is produced in the Bahamas
- Additionally, what could be more natural than wearing Tommy Bahama clothing while sipping rum in the Bahamas or the Caribbean, the birthplace of rum dating back to the 17th century?
Crisco Extra Virgin Olive Oil. Awful.
Tommy Bahama Rum. Brilliant.
Technorati Tags: Product Line Extensions, Crisco, Crisco Olive Oil, Tommy Bahama, Tommy Bahama Rum, P & G, Bacardi, Brand Names.
Posted by William Lozito at 9:44 AM
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July 31, 2007
Are These Mexican Restaurant Brand Names Different or Similar?
A Mexican restaurant chain based in Delaware changed its name from La Tolteca to La Tonalteca.
The basic reason for the change is that they did not register its original restaurant brand name, La Tolteca. You guessed it, other Mexican restaurants opened up with the same La Tolteca name.
Although the new name, La Tonalteca, has an interesting translation (the lady or queen from Tonala) it strikes me as a difference without a distinction versus the original La Tolteca name.
- Of course, 'La' translates to 'the'
- Both names start with 'To'
- Both names end with '-teca', which translates to 'tribe'
Although this linguistic origin of the new restaurant name, is very interesting, I'm wondering, just wondering, if the average Joe or Jane will see a difference between the two restaurant brand names.
I said as much in a recent article in the Delaware NewsJournal.
Technorati Tags: La Tolteca, La Tonalteca, Delaware NewsJournal.
Posted by William Lozito at 8:59 AM
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Getting Greener and Cleaner: Company Naming Changes and Brand Names
You'd have to be on Mars not to know that there's a growing green movement in the U.S. (and Europe).
The green trend has manifest itself with more and more company names and brand names in the U.S. capitalizing on increased consumer interest in protecting the environment and concern about global warming.
Our proprietary 2006 Company Naming Changes Report identifies at least 10 companies that have changed their name to take advantage of the green trend. Two examples are
- Safer Residence Corp. to Solar Enertech Corp.
- Metasun Enterprises, Inc. to Pure Biofuels Corp.
This green trend, as mentioned earlier, is also being reflected in some interesting new product names.
For example, wine makers are trying to sell us old wine in new plastic bottles and vodka makers are creating a more ecologically-friendly tipple.
The world's first eco-friendly vodka, 360 Vodka, uses locally grown grains resulting in reduced fossil fuel consumption in transporting raw materials to the distillery, and their glass bottle is made from 85% recycled glass.
Furthermore, we've already covered how Steve Jobs is repositioning Apple to be a greener and friendlier computer company.
Now the Chinese computer archrival Lenovo brand is trying to clean up its act as well... as are Dell and HP. These days, it seems, Greenpeace is actually becoming a brand name consultant to big businesses.
For more analysis on company naming changes in 2006, click on the Company Naming Changes Report button at the top of our home page.
Technorati Tags: Company Naming Changes Report, Safer Residence Corp., Solar Enertech Corp., Metasun Enterprises, Inc., Pure Biofuels Corp., Steve Jobs, 360 Vodka, Lenovo, Dell, HP.
Posted by William Lozito at 7:25 AM
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July 28, 2007
Fine Lines in Aquafina Brand Name
The CNN Money headline proclaims "Pepsi says Aquafina is tap water."
If you read the article, though, Pepsi never denied that Aquafina (like its rival from Coca-Cola, Dasani) is essentially tap water. They just didn’t make the truth explicit enough for Corporate Accountability International.
The old Aquafina labels say "P.W.S." instead of "Public Water Source." Now, admittedly, "Public Water Source" might not have been my first guess as to what "P.W.S." stood for. But the initials by no means conjured up visions of pure mountain springs (should such a thing still exist).
And I would argue that Aquafina, Dasani, and the like taste better and are safer than a lot of tap water in the US, never mind in countries whose public water supplies are home to unfriendly intestinal parasites. They may be overpriced for what they are, but then, so is soda, and part of what we’re paying for is the convenient portable container, delivered cold.
Certainly nothing in the name Aquafina is put to the lie by the explicit admission that it comes from the same place as municipal water supplies.
- “Aqua” just means water in Latin.
- “Fina” is doubtless meant to conjure the English word “fine,” though the closest Latin word is finis, meaning “end” or “boundary.”
And I would say that wherever it comes from Aquafina is perfectly fine water, but way, way overpriced.
Technorati Tags: Aquafina, Dasani, Water, Labeling, Tap Water, Spring Water
Posted by Diane Prange at 4:04 AM
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July 27, 2007
International Product Naming and Branding: New Improved Shito is Hard to Digest
Remember those Hungarian Peppers, Portuguese Sardines and Spanish Fig Cakes your Uncle Bob and Aunt Bertha brought back from their European tour in '72? The sheer uniqueness of the hard-to-find food products made them a valuable and treasured gift... in fact, they were almost too good to eat.
Flash forward to 2007.
Today, international packaged food products can cross borders at the click of a mouse... creating entirely new markets for what was once a niche specialty. As a result, savvy food marketers from all over the world are queuing up to list their packaged products with online specialty retailers, grocery delivery services and even on eBay.
But a word of caution is long overdue. Some of these products names do not translate well into the international language of commerce: English.
Here are some naming and branding product examples that could have benefited from a second linguistic opinion.
Technorati Tags: Hungarian Peppers, Portuguese Sardines, Spanish Fig Cakes, Shito, Batata, Cock Soup.
Posted by Diane Prange at 10:59 AM
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July 23, 2007
5 Boroughs Ice Cream Staten Island Landfill Great Product Naming
I believe that one great way of getting people interested in your brand name is to get people angry at you.
This is certainly the case with 5 Boroughs Ice Cream, a New York based ice cream company which was attacked last month by Staten Island Borough President James P. Molinaro for their Staten Island Landfill flavor.
Seems Mr. Molinaro found this product name "insulting and derogatory" to the borough.
But after Mr. Molinaro's outburst (and his urging that Staten Islanders boycott the stuff), sales skyrocketed, drawing attention to the company's other cheeky product names that have a distinct New York flair: Upper East Side Rich White Vanilla, Jackson Heights Mangodesh, Bakla-Wha?! and South Bronx Cha Cha Chocolate.
This has even prompted people to write in from Connecticut asking for their own flavor on the grounds that the small state is the "sixth borough."
I'm all for supporting the small business person and like the idea of these unique names on ice cream. New Yorkers, I would bet, eat lots of ice cream, as do the rest of us, who all want a piece of the city. And there can be no doubt that when a name enrages certain people, well, you're on your way.
Especially if it's a clever name.
On the other hand, McDonald's ill-fated Supersize name branding campaign seems to have come back from the dead in a new format: The "Hugo," a whopping 42 oz. drink that you can get for as little as 89 cents.
The New York Times says they may as well call it the "Tubbo" and notes that Wendy's is also offering its own gargantuan drink brand name: The medium is now "The Biggie".
McDonald's knows that they are really competing with places like 7-Eleven, who have been offering The Big Gulp for years.
The celebrity diet doctor calls this "Super-Sized II, The Sequel" and another blogger wonders why McDonald's would name a drink after a hurricane.
As for me, I was reminded of Hugo the Hippo, which is what we'll become if we drink too many of these things.
Technorati Tags: 5 Boroughs Ice Cream, McDonald's, New York Times, Wendy's, 7-Eleven.
Posted by William Lozito at 9:09 AM
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July 19, 2007
Jon Bon Jovi Wants Mijovi Brand Name Dead, Not Alive
Jon Bon Jovi is not happy at all about a new energy drink called Mijovi, a name that the drink's creator claims was inspired not by the famous rocker but by his girlfriend, Jovita Saenz.
The company's marketing materials include other words such as "itsmijovi" and "itsmilife" which look like fairly clear references to Bon Jovi's song "It's My Life."
So far the US Trademark office is supporting Mijovi, and while there is a great deal of law out there that protects trademarks that are considered famous, the argument that Bon Jovi sells songs and Mijovi is a drink in the log run will probably not hold, er, water.
People building piggyback brand names from famous stars is a daily headache for product naming experts.
Companies that attempt to trade off of someone else's equity, either a famous person's or famous brand, are low-life parasites.
I am sure that if she decides to pursue it, for instance, Gwen Stefani's suit against retail chain Forever 21, which seems to be marketing and promoting products that are the same as her Harajuku Lovers fashion brand name, will be successful.
Forever 21 has even gone so far as to copy the Harajuku Lovers logo and brand name by changing the word "Harajuku" to "Forever" and the word "Lovers" to "Love."
And Evel Knievel is jumping mad at Kanye West for ripping off his image and name in a video that features rapper "Evel Kanyevel" and a reenactment of Knievel's doomed attempt to jump the Snake River Canyon. Ouch.
In any event, energy drink naming is pretty crazy. Witness the advent of "Bloom," the new Del Monte Energy drink for women (one of the very few female orientated names out there, it seems, aside from Tab Energy and Go Girl Energy).
The newer Energy drink names look set to bring the meaning of the word "energy" closer to the word "hyper" (whoops, looks like there's already a drink called "Hype").
Technorati Tags: Mijovi, Jon Bon Jovi, Gwen Stefani, Harajuku Lovers, Evel Knievel, Kanye West, Bloom, TabEnergy, Wired Citrus Punch, Go Girl Energy, Hype.
Posted by William Lozito at 9:21 AM
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