Automotive: March 2008 Archives

The news that Ukrainian firms are adopting Western images and naming to capture western market share falls in line with the trend worldwide to embrace English sounding names. A law firm that changed its name from Shevchenko Did­ovskiy & Partners to Asters is simply good business sense in a quickly globalizing world.
Taiwanese companies are also embracing English naming as are Chinese companies.

The headlines last month discussed a Chinese bun shop that had renamed itself “Go Believe,” which sounds a lot like the famous Chinese brand, Goubuli, which translates to "Dog wouldn't care it.”

Brand names often do not translate well from country to country: according to the Branding Strategy Insider.

mitsubishi-pajero.gifThe Mitsubishi Pajero had to be renamed in Spain because the word pajero is slang for "one who masturbates." No German will drink a latte because it is a slang term for an erection in Germany.

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Tom Ford Gets Bond Brand Naming Blessing

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007Logo.gifI think that its fair to say that there are some brand names that the average American consumer would never have heard of if it wasn’t for James Bond. Think about the Lotus Esprit S1, or possibly the Aston Martin, and almost certainly the Walther PPK or P99.

The recent news that Tom Ford will be getting the nod to make the tux in the new Bond film is likely to help bring the designer further out of the Gucci spotlight and onto his own stage. Getting your brand naming entwined with Bond’s just makes sense.

The actual name of the new movie, Quantum of Solace, is based upon a 1960 short story by Ian Fleming. JamesBond.gifThe movie will bring back many old friends from Casino Royale and none other than Amy Winehouse will be singing the title track.

Paul McCartney, who sang the title for 1973’s Live and Let Die, says “I definitely wouldn’t do it again. I have been trying to think of something to rhyme with ‘Solace’ and all I can come up with is ‘Wallace’! I don’t envy whoever is going to write the song!”

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