Supporters of the Frontier Airlines brand name rallied in Denver yesterday to save the brand name and the animal images on Frontier Airlines airplanes that form the basis of the company's branding. The need for support comes after Frontier was acquired by Republic Airways Holdings, which also included the acquitsition of Midwest Airlines.
Hard to believe, but people are actually trying to save advertising mascots. One of the protesters even said these animals and the Frontier name offer "job security" and if Republic "comes up with a generic brand, then we're just like everybody else. Right now, we have unique branding that really helped pull us through the tough spots".
There is an active Facebook group called KEEP THE FRONTIER BRAND AND ANIMALS!!!! that has almost 5,000 members.
People even flew in from other cities to help save the animals, rally organizer, pilot Jan Elliott, said
"We just don't think the new owners should waste time and money, changing something that the public loves. To start over with brand recognition efforts is a bad way to begin our new relationship with other new carriers".
The rally had bells, whistles, banners and even a guy dressed as a Frontier Airlines seat.
There are 60 different animals featured on the Frontier Airlines airplanes' tail fins, which include "Larry the Lynx" and "Grizwald the Bear."
As one protester said about Frontier's possible demise, Frontier Airlines has "brand loyalty. It's theirs [Republic's] to mess up."
The slogan of the day? "Save Our Animals, Save Our Tails."