Get ready for the biggest attack of the zombie brands yet.
It's happening tomorrow night at the Waldorf Astoria.
There you will find 150 examples of the walking dead: brands that died but are being given a new chance at life in the country's first trademark auction.
If things go well, we may once again fly on Braniff Airlines, shop at Computer City, or drink a Meister Brau.
The brand names span 13 business categories including personal care, food & beverage, corporate, apparel, home, consumer goods, technology, financial institutions, toys, travel, magazine, environmental, and sports.
As I have written before about zombie brands, when they come back from the dead they are... different. Smaller. Cheaper. Transformed. Niched.
Many of these brands have true nostalgic value, and that's important in marketing, says the New York Times.
We remember brands like Oldsmobile, Pontiac and Sunny Jim peanut butter with a warm glow. Brands like Infoseek and Kiddie City, maybe not so much. Washington Mutual? Um, no.
But the fact is, there has been massive interest in this auction - last month the company behind the auction reported that they had received 20,000 inquiries about it from private label manufacturers and investors.
Meister Brau seems to be the belle of the ball, so this may be the beginning of the beer's resurgence as a zombie brew.
It seems that certain industries - apparel and cosmetics especially - are having a hard time getting head space among consumers and are eager to snap up some recognizable but defunct names, for instance, Sun N' Surf.
BrandlandUSA has a great blog up that lists some of the more recognizable names for sale.
I like the idea of Victrola coming back. It's also nice to see Handi Wrap might be with us again. And it seems a crime to let the Collier's brand go to the dump.
Some brands may not sell at all. As one blogger points out, " Who would buy the Continental Illinois brand when it's associated with one of the largest bank failures in U.S. history? That would be like naming your fishing boat Lusitania."
Tomorrow we'll find out.
Technorati Tags: Naming, Branding, Zombie Brands