June 7, 2012
Twitter Gives Its Naming and Branding the Bird
So Twitter is giving us all the bird - a new bird logo that is, and CNN calls it "cute and upwardly mobile."
Twitter has done away with the lowercase "t" and "bubbled typefaces."
Now, according to a Twitter blog post, "Twitter is the bird, the bird is Twitter." They go on to explain
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles -- similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
Twitter has released lots of do's and dont's around the new bird as well. We are required to use the bird to represent the brand, make sure the bird faces right, and allow for at least 150% buffer space around the bird.
The "don't" list is pretty fearsome: no rotating, coloring, animating the bird and no using speech bubbles or "other marks and logos to represent the brand."
This has let one source to say "the bird is the word," literally.
By the way, the bird's name is "Larry" and is named after basketball legend Larry Bird.
Design Week sniffs that Twitter should have "launched a new brand story," noting that negative reaction to a company's new logo "doesn't happen (as much) when rebrands are led by the story of what's happening to merit a new look, a new name or a fresh approach. Particularly if there's actually something in it for the audience."
I guess so, but then again the new logo is kind of cool.
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