the product naming blog

« Read'em and .Weep: New gTLD Branding and Naming Proposals are Out | Main | Intel Embraces Xeon Phi Naming for Its New Chip »

June 15, 2012

New gTLD Rush a Naming ".Fail"

ICANNgTLDS.pngThe blogosphere has had time to digest the domain name rush and there are very few words of encouragement for it.

GigaOm calls this whole thing a "train wreck" and gives us a compelling list of reasons why this will turn into a mess.

Are that many companies or individuals or organizations really going to register for a .gay domain name, or a .arab one? And what purpose would it serve to have a .beer domain name, or a .pizza domain? That doesn't seem to matter to ICANN -- it plans to hand out names by the thousands regardless of whether anyone wants them (although it's not clear what will happen with .porn or other suggestions).

The problem is, of course, that so much of this is frivolous, and that it looks like a blatant move by ICANN to make some quick cash off brand managers and domain registrars.

Washington lawmakers seem to be calling this a big ".fail," with nervous government watchers worrying that this will cause confusion on the Internet.

And while we are on the subject, what about domain names like ".sucks" and ".fail," which are certainly going to be used to criticize brand and political figures.

The "most applied for" brand name extensions look a little encouraging (".app," ".LLC," ".LLP," etc) but let's note that many companies are against the process and have signed a petition with the Association of National Advertisers.

Still, Wired has asked us why the new gTLDs are not a bit more amusing and have in fact produced a list of domain names we'd like to see but, will not, due to the cost and regulation of the process of registration.

Technorati Tags: , , ,

Posted by William Lozito at June 15, 2012 9:35 AM
Posted to |

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/5157

Leave a comment