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March 7, 2012

iPad Product Naming Dilemma Almost Diverts Me From Awarding Dumbest Naming Award of 2012

iPadHD.jpegAs we all await the announcement from Apple (10am PST at the Yerba Buena Center for Arts in San Francisco) regarding what the name of the new iPad will be, the blogosphere seem to have all but decided that the new iPad will be called the iPad HD.

However, there is a new holdout who thinks we might simply name it the iPad and "call it a day" but this is highly unlikely.

Because the announcement in California happens at midday, we might as well look to other naming news... but carefully suggest that iPad HD might actually be the name for the new iPad incarnation.

Yes, some ridiculous clothing company has decided to name a store after a killer.

Never mind that the spellings of the two names are slightly different.

Thor Steinar, a brand favored by neo-Nazis, has opened a clothing store in Eastern Germany with the name "Brevik," the name is only one letter off from the far-right terrorist that killed 77 people in Norway last year.

One moderate German website says, "German daily Die Welt reported that complaints are flooding in from residents and politicians about the shop in the town Chemnitz, outraged at what appears to be a deliberate act of provocation by a brand commonly associated with the far-right scene."

MadhousePantsLabel.jpegOf course, offensive naming and branding seems to be almost unworthy of comment.

This week, for instance, we find that the pants label found at England discount store Madhouse, is pathetically sexist, suggesting to its chino owners that they either follow washing instructions or "Give It to Your Woman, It's Her Job."

Insert guffaw here.

So I for one am waiting for Apple's announcement with great eagerness. It will be quite a positive diversion from brand naming in Europe.

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Posted by William Lozito at March 7, 2012 8:49 AM
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