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March 23, 2012

Tagline Contest for a New iPad 3

apple-ipad-3-hd-new-photo.jpegThis is not a scam.

We have already shared a growing list of more than 2000 major brand and company taglines and slogans.

We are looking for entries that aren't already on our list.

Everybody loves a clever tagline or slogan. From repetition ("It keeps going and going and going" - Energizer) to juxtaposition ("Some of the Best Men are Women" - U.S. Army) to double entendre ("Nothing Runs Like a Deere" - John Deere), the best taglines and slogans are not only memorable, they become part of "the fabric of our lives."

The judging is simple.

Submit the greatest number of taglines or slogans for major brands and companies that are not already on our list at:

For the official contest rules, click here.

Go for it!

Pass this contest on:

Finally, this is not a scam.

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Posted by William Lozito at 9:45 AM

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$2,000 Product Naming Scholarship for Undergraduate College Students

StudentsInLibrary.jpegAs you know, college expenses have been outpacing inflation for a number of years.

In the last 10 years, the inflation rate has gone up and average of 8% per year - meaning the cost of college doubles every 9 years.

We would like to make a small contribution to defraying some of the expenses of getting a higher education these days.

To that end, we are offering a $2,000 scholarship to full-time undergraduate college students majoring in Linguistics, English, Marketing or Mass Communications.

If you know of a student that qualifies, please pass this link along.

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Posted by William Lozito at 9:12 AM

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March 22, 2012

Kraft Uses Homemade Naming for Global Snacks Company: Mondelēz

OreoSnacking.pngKraft is splitting into two separate companies, one which will be for its North American grocery operations that will keep the Kraft Foods name, the other for its global snacking business which is being named Mondelēz International Inc (pronounced mohn-dah-LEEZ).

Said CEO Irene Rosenfeld at a recent press junket:

For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global nature of this business and build on our higher purpose - to 'make today delicious.' Mondelēz perfectly captures the idea of a 'delicious world' and will serve as a solid foundation for the strong relationships we want to create with our consumers, customers, employees and shareholders.

In a Chicago Tribune article that covered both the Mondelēz company name, and the new Abbott spin-off company name of AbbVie, I shared some general observations on the challenges of creating new company names in the 20th Century.

Kraft executives explain that the Mondelēz name is a portmanteau that communicates the idea of a "delicious world" through the Latin word for "world" (Monde) and "delēz," which is a "fanciful expression of "delicious."

But some people are wondering if this isn't kind of confusing, with one observer saying it's "both difficult to say and to decipher the meaning."

The new name came from the suggestions of over a thousand Kraft employees around the world, and was created from two separate submissions - one from a North American employee and the other from a European employee.

For the Chicago Tribune article, I indicated that, "If it's in the dictionary, someone's thought of it. If it's close to a word in the dictionary, someone's thought of it. And if it has Greco-Roman roots, someone's thought about it. It doesn't leave you a lot to work with."

Anyway, consumers are interestingly resilient: They figured out Häagen-Dazs.

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Posted by William Lozito at 8:39 AM

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March 21, 2012

Datsun Product Name Makes a Comeback

Datsun.pngI'm thrilled to see that the Datsun will make a comeback... and not as a zombie brand but as a division of Nissan.

The brand name dates back to 1931 and was a marketing coup for the Japanese company who used it as leverage to enter the Southern California market during the 60s and 70s.

The company's legendary success is greatly due to the 102-year-old Japanese marketing genuis Yutaka Katayama, who launched the name in the U.S. with a budget of $1,000.

Nissan discontinued the Datsun name - which was synonymous with cheap but sporty cars - to corral all the models under the Nissan name by 1989 they launched the upscale Infiniti brand.

Datsun cars will not be sold in the U.S., however, while the brand name will be launched in India, Indonesia and Russia. This keeps the positioning of Nissan from mid-to-high end, but allows the company to offer vehicles to first time buyers in developing countries.

Nissan Motor Co. Chief Executive Carlos Ghosn announced that the first new Datsun will stay true to the company's origins as a "green car, affordable car, small displacement, high local content. It's going to be a generous car."

Nissan expects to grab 8% of the global market by 2016 selling cars priced under $10,000. But one analyst says he is not convinced because "They haven't even achieved a solid brand identity for Nissan yet. It's going to be a bumpy road."

As for a possible relaunch in the U.S. in the future, Ghosn says "The name has been gone so long it doesn't carry any huge nostalgia."

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Posted by William Lozito at 9:32 AM

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March 20, 2012

Volvo Naming and Branding Gets a Dose of Linsanity

Lin.pngI think it is fascinating that NBA phenomena Jeremy Lin has signed a two year contract to be the face of Volvo.

You remember Volvo, right? This was the Swedish company that was acquired by the Chinese carmaker Geely.

The Lin marketing campaign will focus on the U.S. and China as well as "Chinese-language markets in Asia."

Lin is more than simply a basketball star, he has become a Linsation.

Lin, the only NBA player with a Harvard degree, is the "pride of the whole Chinese population" says Freeman Shen, the senior vice president of the Volvo Car Corporation and head of the company's China operations.

Volvo's willingness to use Lin means that they are also willing to subtly remind customers that Volvo - an iconic Swedish brand if there ever was one - is now a Chinese brand, thank you very much.

This move comes as basketball becomes more and more popular in China, and as the Volvo brand enters a period of "brand rejuvenation," with its "Designed Around You" concept.

We might be witnessing a turning of the corner for Chinese car makers, who might want to cash in on the quality of their cars and not hide behind former European brand names.

Could it be that in a few more years the Swedish heritage of Volvo will be swept under the rug? Is the world ready for a proud Chinese car brand? If Lin is the face of it, I guess so.

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Posted by William Lozito at 9:19 AM

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March 19, 2012

Win a New iPad 3 by Entering Strategic Name Development's Tagline and Slogan Contest

iPad3Image.pngEverybody loves a clever tagline or slogan. From repetition ("It keeps going and going and going" - Energizer) to juxtaposition ("Some of the Best Men are Women" - U.S. Army) to double entendre ("Nothing Runs Like a Deere" - John Deere), the best taglines and slogans are not only memorable, they become part of "the fabric of our lives."

And just as great artists and musicians learn how to create modern masterpieces by studying what has gone before them, so do the writers of today's taglines build on the ideas that have helped to market great brands and companies.

We already provide a growing list of more than 2000 major brand and company taglines.

This contest is designed to make this free database an even more robust resource for marketers and advertisers alike.

To qualify, entrants must submit their list of major brand or company taglines and slogans to, no later than April 15, 2012. Entrant must also be 18 years or older and legal resident of the United States at the time of submission.

Judging will be based on the person who submits the greatest number of taglines and slogans for major brands and companies that do not already exist on this list:

We are excited to see who rises to the challenge of this contest - both for the love of taglines and for the opportunity to Think Different and win the world's most coveted technology products -
the new iPad 3.

For the official contest rules, click here.

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Posted by William Lozito at 3:32 PM

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Starbucks Separates Its Name From Its New Evolution Fresh Brand

StarbucksFruit.pngStarbucks has gone and done it. They have opened up their first Evolution Fresh juice store, in a bid to find out just how much can be squeezed out of a new brand.

This departure for Starbucks comes four months after the company acquired the Evolution Fresh juice brand and began work on its "supersecret" new outlet in Bellevue, WA.

The Evolution Fresh acquisition was hailed by the Wall Street Journal as a means through which the ubiquity of the Starbucks brand was becoming ridiculous as new stores cannibalized old ones.

Now, Starbucks is going after a piece of the $50 billion world of "health and wellness," as juice plays a $5 billion part in that.

The new Starbucks managed Evolution Fresh stores will be pricey - think $7.99 for a 16-ounce juice. Starbucks believes consumers will pay a premium for the juice because of the healthiness of the product.

Consistent with the juice strategy there is hardly any indication that the Evolution Fresh brand relates to Starbucks. There is no similarity in the logo, nothing on the cups or decor, just one mention of the Starbucks Pike Place Roast on the menu.

Starbucks believes this is a "brand concept that can stand on its own." They've even replaced the baristas with "juice partners."

Still, Evolution Fresh is a new brand name so Starbucks has its work ahead of them.


The opening of the new juice store comes just before the Starbucks annual shareholder meeting on Wednesday, March 21st. This will be good news to shareholders who have seen the stock "soar" since 2010 - from $10 to $53.21 as of Friday, March 16th.

But $7.99 for 16 ounces of juice?

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Posted by William Lozito at 8:37 AM

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March 15, 2012

Sara Lee Leverages Douwe Egberts Coffee Brand Name

SaraLee.pngAfter sifting through thousands of possible names, Sara Lee has named their international coffee and tea company "D.E. Master Blenders 1753."

This nostalgic name leverages the Sara Lee Douwe Egberts coffee brand, which was started in 1753.

The coffee and tea business will be based in Amsterdam and will sell "popular tea and coffee brands such as Douwe Egberts, Senseo, L'OR EspressO, Marcilla, Pilão, Moccona, Pickwick and Hornimans."

The Press Release from Sara Lee states:

Since 1753, Douwe Egberts has been a name synonymous with exceptional coffee. This has made Douwe Egberts one of the best-selling brands in Europe. D.E. Master Blenders 1753 places great respect on the company's heritage while placing a strong emphasis on the future. D.E. Master Blenders 1753 is a dynamic expression of the new company's marketplace positioning as a bridge-builder between the traditional and breakthrough innovation.

This comes from the decision by Sara Lee to split the company into to two publicly traded companies, one international arm covering coffee and tea (D.E. Master Blenders 1753) and a North American "retail, foodservice and specialty meats business."


The Chief Marketing Officer wants to reassure everyone they can expect "an aggressive global campaign that will reinforce our marketplace positioning and introduce the new company to our customers, recruits and the public at large."

Adding "1753" to the name reminds consumers that the company is built off a tremendous heritage.

Sara Lee stocks have risen an impressive 33.5% since October, and the name company comes on the heels of news that investors will receive stock valued at $4.55 billion as part of the spinoff.

Sara Lee seems to have made a good move.

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Posted by William Lozito at 9:23 AM

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March 14, 2012

Nike Forced to Apologize for Black and Tan Product Name

blackandtan.pngNike seems to be in hot water over their new "beer themed" shoe named the 'Black and Tan.'

This name was inspired by the color that comes from mixing stout (Guinness) and lager (Harp) - just in time for St. Patrick's Day.

The company wanted to celebrate these two Irish drinks but forgot to check its history. Or, you know, Google.

If they did, they would have found that The Black and Tans were the Royal Irish Constabulary Reserve Force who cracked down on Irish citizens during the War for Independence.

Somebody forgot to tell Nike that Americans may drink Black and Tans, but Irish people not so much.

One blogger fumed:

Like much of what Americans believe to be traditional Irish stuff, it turns out the Black and Tan is not a popular drink in Ireland. Rather, it's the name of a paramilitary organization that committed atrocities against Irish civilians during the Irish War of Independence in the early 1920s. So steeped in infamy is the term that "Black and Tan" is a derogatory term for an Englishman in Ireland to this day.

This group is still despised by many Irish people. One leading Irish American said, "Nike was doing the equivalent of calling a shoe 'the Al Qaeda.'"

Nike made a statement saying "It has been unofficially named by some using the phrase and we recognize it can be viewed as inappropriate and insensitive. We apologize and no offense was intended."

Incredibly, Ben and Jerry's made the same mistake six years ago when it launched an ice cream with the same name. It was forced to take back the product and issued an apology stating, "Any reference on our part to the British army unit was absolutely unintentional and no ill-will was ever intended. Ben and Jerry's was built on the philosophies of peace and love."

Nice move, Nike.

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Posted by William Lozito at 8:58 AM

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March 12, 2012

Strategic Name Development Offers $2,000 Scholarship

Strategic Name Development is proud to announce our third annual America's Next Top Namer Scholarship. We are offering a $2,000 scholarship to full-time undergraduate college students majoring in Linguistics, English, Marketing or Mass Communications.

Scholarship.jpgThis unique scholarship was designed to provide students interested in naming and branding a rewarding opportunity to display their creative work.

Students interested are asked to develop five (5) new name candidates for an intelligent personal digital assistant and academic navigator that works on your tablet, Smartphone or computer anytime, anywhere.

We will award the student that submits the most creative and justified names a $2,000 scholarship for the fall 2012 semester.

We encourage any interested students to submit their essay by 11:59pm EDT on August 15, 2012.

To submit your scholarship application or learn more click here.

We are excited to review the great name candidate essay submissions!

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Posted by William Lozito at 12:59 PM

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Now Apple Dumps Product Naming For iPhone?

It had to happen. Apple seems to be responding to the outcry over the lack of an iPad name by not only suggesting that this is what Steve would have wanted but also suggesting that the next iPhone will be nameless as well.

This serves to streamline the identity of all the company's products, which is all well and good.

iPadiPhone.pngAnd there is a logic at work here, which is articulated by one blogger: "The fourth-generation iPod touch isn't called the iPod Touch 4. And, similarly, iMacs, MacBooks, and every Apple product besides the iPhone and iPad has just one name, regardless of which generation it falls into."

But this has an interesting ramification as AT&T currently offers many different iPhone incarnations, iPhone 3GS, iPhone 4 and iPhone 4S. And in the future, think "the new iPhone" instead of "iPhone 5."

Consumers will "just see 'iPhone' and a bunch of different price points. If they dig down, they can see the exact specs. That's better for Apple's brand, and less confusing for buyers. Clever."

This is going to be hard to support this over the long term, but the fact is that we tend to consume Apple products one after the other. The older versions quietly die while we move our attention to whatever is new. Once the iPhone falls into line with the rest of the product naming, there will be less explaining to do.

But could this whole situation have something to do with the never-ending need to protect these brand names? Is Apple getting tired of the trademarking process and copyrighting of endless incarnations of these brand names?

Right now, some nefarious squatter is trying to grab every single possible future incarnation of the iPhone and iPad brand name. By simply saying that they are sticking with the name iPad and the name iPhone, Apple is doing an end run around these idiots.

Given Apple's woes in China over the iPad name, this might just be the case.

However, as I mentioned in my recent iPad product naming blog post, if you don't define yourself, someone else will. I think this is the risk that Apple runs.

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Posted by William Lozito at 10:39 AM

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March 9, 2012

Company and Product Branding: To Rebrand or Not to Rebrand

wtr.pngAn interesting article written by Jack Ellis of the World Trademark Review about company and and product re-branding in light of the recent release of Microsoft's Windows 8 beta version, specifically with its major departure from its previous logo designs.

He interviewed me recently for my thoughts on the subject. One of the points I made was, "A logo is one of the most prominent associations consumers have with a brand, because consumers' relationships with brands are highly emotional, changing a logo always runs the risk of unravelling the bond between user and brand."

Windows8.pngMany companies rebrand their products, especially technology companies with each new innovation, but is the rebranding and logo change worth it? Here are some considerations to include when thinking of a rebranding logo effort:

  • Consumer reaction - Tropicana sales went down by 20% due to the new package and logo design
  • Product or company marketing strategy change
  • Competitive market and environmental change
  • Value of current and previous logos - John Deere and Harley-Davidson resurrect logos and trademarks from the past for merchandise from clothing to toys
  • International differences - is the logo more recognizable in specific countries?

Click here to read the full article.

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Posted by Diane Prange at 10:42 AM

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Is Harley Brand Naming Working Outside of the Cage?

So let us leave the debate for and against the new iPad name (or the lack thereof) and move on to what another former niche but now mainstream brand is doing: Harley Davidson.

This is a company that has used social media to an incredible effect, think 3.3 million friends on Facebook. Harley Davidson is doing so with the help of Fan Machine, a Facebook app that lets people rate, review, and offer suggestions on Harley Davidson advertising.

HarleySeventyTwoSportster.pngThe new viral campaign "E. Pluribus Unum" or "Out of many, one," that claims there is no stereotypical Harley rider anymore, is part of the "No Cages" slogan campaign which emphasizes Harley riders and also the new Seventy-Two Sportster model.

You can also submit ideas, pictures or videos to Harley via Twitter at #StereotypicalHarley and a microsite where you get an assortment of Harley riders.

Harley is proclaiming the fact that they are no longer a niche brand and are selling more motorcycles to today's Millennial generation than the Baby Boomer's generation of young adults.

Interestingly enough, one biker points out that the campaign "No Cages" actually misuses the term "cage" as a "true motorcyclist" would understand it

He points out that The Motorcycle Dictionary has the word "cage" meaning

"Cage - A car, truck, or van. The sworn enemy of motorcyclists, more commonly known as automobiles. The name stems from being all cooped up inside a closed shell, with no contact with the outside air."

"Cager - A person driving a car, truck, or van. Cage operator, or driver."

The ad behind the "No Cages" campaign expanded the term "cage" beyond its original context to mean no limitations in life, not just the cage of a car, truck or van.

If anyone is going to get dibbs on redefining a motorcycling term, it's Harley.

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Posted by William Lozito at 8:45 AM

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March 8, 2012

(Lack of) iPad Product Naming News

TheNewiPad.pngWell, I don't think many would have guessed that the new iPad would be named "the new iPad."

I have been blogging about this for a few days and yesterday I pshawed a "holdout" who suggested it would be named just iPad.

Guess I was wrong.

Apple launched the iPad yesterday to great fanfare but without new naming, with Tim Cook referring to it simply as the "the new iPad."

Says Mashable:

Wait, what? Putting aside the near-infinite rumors that circulated ahead of the event that said it would be called either the iPad 3 or iPad HD, that name's just plain confusing. "New iPad" is a ridiculous product name because when next March, next January or even October this year roll around, it won't be new anymore.

Or, as one analyst said, "We think this implies that future updates will be driven by software rather than hardware, so Apple is switching its naming practices to be closer to those of the Macs and iPods."

We also may be seeing smaller, less expensive iPads as it eclipses the desktop computer.

The (lack of) a name is therefore "a move that speaks to the company's ambitions to have its blockbuster tablet supplant the ubiquitous personal computer."

Apple also said it doesn't want to "be predictable" about its iPad naming, and one spokesperson coyly said, when asked about the product name of the device, "It's the new iPad. What are you talking about?"

But at least one writer says it is a "Really Bad Name. Period." Twitter was full of debate as well with posts such as: "Let's be honest, the name "The New iPad" is already a $10 billion mistake, black eye on the Tim Cook era, and it's an hour old."

I'm pretty sure consumers will call this the iPad 3. As in "I just bought an iPad 3" not "I just bought the new iPad."

In other words, if you don't define who you are, others will. Be it the competition or the target market. This is true for positioning, politics and any other profession in the public eye - think music artists and actors.

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Posted by William Lozito at 9:02 AM

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March 7, 2012

iPad Product Naming Dilemma Almost Diverts Me From Awarding Dumbest Naming Award of 2012

iPadHD.jpegAs we all await the announcement from Apple (10am PST at the Yerba Buena Center for Arts in San Francisco) regarding what the name of the new iPad will be, the blogosphere seem to have all but decided that the new iPad will be called the iPad HD.

However, there is a new holdout who thinks we might simply name it the iPad and "call it a day" but this is highly unlikely.

Because the announcement in California happens at midday, we might as well look to other naming news... but carefully suggest that iPad HD might actually be the name for the new iPad incarnation.

Yes, some ridiculous clothing company has decided to name a store after a killer.

Never mind that the spellings of the two names are slightly different.

Thor Steinar, a brand favored by neo-Nazis, has opened a clothing store in Eastern Germany with the name "Brevik," the name is only one letter off from the far-right terrorist that killed 77 people in Norway last year.

One moderate German website says, "German daily Die Welt reported that complaints are flooding in from residents and politicians about the shop in the town Chemnitz, outraged at what appears to be a deliberate act of provocation by a brand commonly associated with the far-right scene."

MadhousePantsLabel.jpegOf course, offensive naming and branding seems to be almost unworthy of comment.

This week, for instance, we find that the pants label found at England discount store Madhouse, is pathetically sexist, suggesting to its chino owners that they either follow washing instructions or "Give It to Your Woman, It's Her Job."

Insert guffaw here.

So I for one am waiting for Apple's announcement with great eagerness. It will be quite a positive diversion from brand naming in Europe.

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Posted by William Lozito at 8:49 AM

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March 6, 2012

Rumors About iPad HD Product Naming Heat Up

iPad3;iPadHD.pngOh, all right. Let's do another blog about what they will name the new iPad tomorrow.

None other than Fortune reporter Phillip Elmer-Dewitt, who has been covering Apple since 1982, has weighed in on this suggesting that the name iPad HD might in fact be a go.

Why, you ask? Well because the high definition screen is a big draw. The problem?

As we've seen with iPad itself, it seems the name is already in use.

The domain appears to be active and the owner claims he hasn't heard anything from Cupertino. and are also active domains. But this probably will not be a worry for Apple as they tend to find ways around naming clashes after the fact.

Still, the debate rages. On the one hand, HD is the "Defining feature of the device" and "HD is easily relatable for the common consumer" and "It makes sense to keep the iPad 2 around as a low-end option," says one blogger.

However, the same blogger goes on to say, "Other manufacturers, lots of them, already use HD" and "It actually devalues what is the defining feature of the device," and "Apple already has a name for the iPad 3's screen. It's Retina, not HD," adding that there are more features on the iPad than just HD.

And - hold the iPhone - is it possible that we might see an iPad 2S? Well, probably not.

Whatever the name is, it will most likely add to the "new era in trademark troubles" that the iPad has brought forth with China.

Or potentially, Apple will go the route of British pronunciation and simply call it the iPaHD.

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Posted by William Lozito at 8:18 AM

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March 2, 2012

Will Apple Go With iPad HD Product Naming for the iPad 3?

iPad3;iPadHD.pngGizmodo has been following the rumor about the new iPad naming - specifically that it might be called the iPad HD.

Apparently, listings for parts from accessory manufacturers Griffin and Belkin point towards the naming departure towards iPad HD.

More than that, the name has been appearing on an application called Tapatalk which measures usage data - and the HD name has spiked since the 6th of February.

The name would fit the higher definition screen that will almost certainly be on the new iPad. But most bloggers are leaning towards the iPad 3 name because the new iPad will have more than just an update on the resolution - "New cameras, possibly HD on the front for FaceTime HD calls as well as the Retina display, possible A6 processor and Siri support."

We will have to wait until March 7th for the final word on this from Apple but I'm tempted to stay with iPad 3 as the name.

As TechRadar says, "At the end of the day it is pretty much expected that the iPad 3 will pack a HD display so these rumours are not breaking the mould and do not provide enough information for us believe they are the real deal."

The iPad follows iPhone naming conventions and Apple is very careful not to leak names to third party suppliers - so it would be a surprise if what was uncovered from manufacturers Griffin and Belkin is true.

And yet, Mike Evans at Macfilos has put forth a convincing argument that the rumors are true.

He says, "An 'iPad 3' would automatically relegate iPad 2 to the position of last year's model in the eyes of the general buying public. But to keep iPad 2 as a mainstream model while adding an HD version at a premium price makes sound marketing sense. Buyers could then choose from two current models rather than this year's model or last years. It is a subtle difference but one that will appeal to the mass market."

Even if it only has Siri and a HD update, I would still guess iPad 3 will be the name.

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Posted by William Lozito at 8:06 AM

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March 1, 2012

Navajo Nation in Product Naming Dispute With Urban Outfitters

NavajoFlaskUrbanOutfitters.jpegA few months ago I wrote on how Urban Outfitters got itself into trouble with the Navajo Nation over the use of the word "Navajo" in its product naming.

Urban Outfitters has been using the product name to sell clothing and other products without the stamp of approval from the Navajo Nation, who hold trademarks for the name that includes "clothing, footwear, online retail sales, household products and textiles."

Imagine their surprise when they found Urban Outfitters selling Navajo goods, including a "hipster panty" and a flask (pictured at right). These products, the Navajo say, are "derogatory and scandalous."

The Navajo Nation has decided to move forward and sue Urban Outfitters alleging "trademark violations and violations of the federal Indian Arts and Crafts Act, which makes it illegal to sell arts or crafts in a way to falsely suggest they're made by American Indians when they're not."

The lawsuit says "The fame or reputation of the Navajo name and marks is such that, when defendant uses the 'Navajo' and 'Navaho' marks with its goods and services, a connection with the Navajo Nation is falsely presumed."

Urban Outfitters has scaled back their use of the product name in catalogs, but have not done away with it entirely, with one spokesman saying "The Native American-inspired trend and specifically the term 'Navajo' [has] been cycling thru fashion, fine art and design for the last few years."

Urban Outfitters may have an unlikely ally with Irish Americans who are irritated with the products the company is selling for St. Patrick's Day, which includes "Drunk Vomiting Shamrocks."

Even the people in Ireland say this is "not cool," with historian Michael Lavery noting "If you allow others to cheapen your culture like this they will find it easier to overlook you in every other sphere, from politics to culture."

He goes on to say "Urban Outfitters [is] trafficking in out of date stereotypes that have been used to diminish the Irish for centuries and I'm sorry to see it still happening in 2012."

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Posted by William Lozito at 9:00 AM

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