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February 7, 2012

Walmart Branding Assures Us That Its Food Is Great For You

Walmart has decided that eggs are "Great for You," along with hundreds of other food items.

The retailer is giving its private label healthy products a "Great for You" seal in its effort to convince us that good eating doesn't have to be expensive.

GreatForYou.pngThis is an interesting move for the largest U.S. food retailer. The seal is an effort to "implement a transparent, summary icon for its private label brand products backed by rigorous nutrition criteria."

In other words, it helps consumers see at-a-glance the healthier choices - at least as far as Walmart private label products are concerned.

This healthy label will first appear on Walmart Great Value and Marketside items, which includes fresh produce. As a result, the label is intended to reposition all types of foods in the mind of the consumer.

And Walmart has First Lady Michelle Obama to back them up. Mrs. Obama, who has been advocating better eating habits for all, has praised this initiative as a means of ensuring that kids "grow up healthy."

This effort may or may not convince the average Walmart shopper to make better choices in the food they consume, but it will give them an instant way to consider selecting Walmart private label foods.

Time will tell.

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Posted by William Lozito at February 7, 2012 8:02 AM
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