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October 18, 2011

Unkillable DeLorean Branding Set To Go Electric

DeLoreanBrandName101811.pngI have said it before and I will say it again - there are some brand names that just will not die.

Certainly among the top ten of these enduring brands must be DeLorean. As in, the crazy car that was used in the Back to the Future movie.

Here is a car that is underpowered, dated in looks, undependable, associated with a kids' movie and the second most spectacular business failure in history.

And people just love it.

And it's coming back. Insert your Back to the Future joke here.

It will return to us as an electric car, like some ghost of the 80s that simply refuses to die.

Interestingly, this car will actually be faster than the original, although this isn't saying very much considering how underpowered the original car (so long as it did not have a flux capacitor to send it back and forth through time).

By the way, the actual car from the movies is also for sale. I assume that this will go for quite a pretty penny, and proceeds from its auction will go to support the Michael J Fox Foundation, which is the biggest mover in the fight against Parkinson's disease.

The new car will be distributed by the Texas-based DeLorean Motor Company, which has been servicing the needs of the few hundred or so owners who actually keep the retro-mobiles on the road.

The new version, however, will be a "new build" and will most likely bring the DeLorean brand name to a whole new generation of fanatics.

Frankly, partnering the DeLorean brand name with electric technology seems brilliant. Never mind that in the original movies it wound up working off of nuclear fusion, the car has always been forward thinking.

The DeLorean is going to be the electric car for the person who couldn't bring themselves to buy a Prius or a Leaf.

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Posted by William Lozito at October 18, 2011 8:42 AM
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