the product naming blog

« Facebook Product Naming Lawsuit - Timelines® Versus Timeline | Main | Apple Naming Not Just For iPhones »

October 4, 2011

Brand Naming Origins: Where Do Company Names and Product Names Come From?

Many of us are fascinated by the etymology of product names and company names.

Where do they come from? How were they created? And most importantly, what do they mean to me?

For instance, Chobani, the Greek yogurt, was derived from the Greek word chopani, which means shepherd in many Mediterranean languages near the childhood home of the founder, Hamdi Ulukaya.

Or how about Kashi, which is rightly associated with healthy foods given that it's a combination of kashruth, meaning kosher/pure food and Kushi, the surname of an American Macrobiotics founder.

Matt Brownell of The Street, interviewed me for my thoughts on what goes into crafting new brand names.

There are six other very interesting examples of name origins in the article.

Plus... for more insight on what goes into a great brand name, you can check out our 3 Great Product Naming Tips.

Technorati Tags: The Street, Brand Name Origins, Brand Names, Matt Brownell, Product Naming Tips

Posted by William Lozito at October 4, 2011 9:03 AM
Posted to Brand Naming | Branding | Naming | Product Naming

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4992