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July 18, 2011

This Day in Branding - The Trademark Birthday of a Legendary Soap Brand

PalmoliveLogo.pngToday is the trademark registration birthday of a legendary soap brand of International renown - Palmolive.

Although the Palmolive name was created in 1898 for the B.J. Johnson Soap Company, it was used as a common law mark for over 18 years before achieving registered trademark status.

This simple combination of two ingredient words, Palm and Olive is now sold in over 88 countries in 54 varieties.

Strategic Name Development has identified significant branding events that have occurred on every day in the month for July. For the full This Day in Branding™ report, click here.

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Posted by William Lozito at July 18, 2011 11:55 AM
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