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July 19, 2011

Mommy Wine Product Naming and Branding: A Good Thing?

MommyJuiceWine.pngI have been watching with interest the way in which moms are being increasingly targeted by alcohol companies... especially winemakers.

There can be no doubt that mothers of young children have a real love for the stuff - the Facebook group called Moms Who Need Wine has over 415,000 fans and the group called OMG I So Need a Glass of Wine or I'm Gonna Sell My Kids is also very popular.

The marketing has spilled into naming.

Here, I am thinking about two wine brands - "MommyJuice" (pictured at right) and "Mommy's Time Out," which are cheap wines aimed right at the tired mother.

As ParentDish points out, there are also wines out there with names like "Mad Housewife" and "Bitch," and another with a perfume shaped bottle.

Is this a good thing?

For years we have made beer drinking for dad look like a recreational activity. Women account for over three quarters of the wine buyers out there, and many of them are moms... so what's the harm?

Some bloggers say that the wines do not encourage overindulgence and in fact speak for moderation. I support that, and the fact that many moms are thrilled to have wine brands targeted right at them. There is even a social group called "Wine With Mommy."

There is no wine called "Daddy's Time Away," jokes NY Barfly.

But these wines for mom have lately been embroiled in a trademark dispute, over that touchy name "mommy." My take on it is that the name is generic, and I have been awaiting the outcome of this.

But I also side with Booze Business Blog, which says "One thing is clear to me. The moment they co-pack the wine with a Sippy cup, I'm going to hurt someone."

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Posted by William Lozito at July 19, 2011 8:59 AM
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1 Comment

Thanks for telling me about these like-minded mothers! I said to my kid the other day, "I wish we could afford Vodka." She said, shocked, "Mom!" Anyone care to donate, LOL? By the way--sippy cups? Too small.

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