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January 12, 2011

Quora (Not Quorra) The Next Naming and Branding Digital Marketing Goldmine?

It is always hard to see what the next big thing will be in social media and marketing, but it might be a good idea for anyone interested in promoting their brand name online to check out Quora.

Quora1.pngIt's a simple question and answer site that looks like a mashup of Yahoo! Answers, Twitter and Facebook (in fact, four
ex-Facebook staff work for the company).

Or, as one blogger put it, it's a mix of Twitter and Wikipedia.

The name Quora is the plural of the Latin word "quorum," which means "the minimum number of people needed to make a decision." One of the founders quips that Quora was "the only name where the guy would sell us the domain."

Membership has surged lately with some sites positing that it might become a great digital marketing platform because a heavy presence on Quora allows your brand name to become a thought leader in its field.

Some writers are a little skeptical about Quora, saying that crowdsourcing answers to questions is nothing new (Reddit and Digg do something similar).

Still, the sudden popularity makes one think. One respondent on Quora itself joked that the reason the company suddenly has so much attention this week is because "people are Googling the character Quorra from Tron and misspelling her name."

This is obviously not the case - the Quorra character's relationship to the site is purely coincidental, according to Quorra's co-founder Charlie Cheever in a great how-to blog from Pocket Lint.

Scott Goodson in Forbes says that now Quora has no "overarching brand name" and yet now the floodgates are open.

This is a way for a brand to really connect with consumers by giving them answers to questions specific to their industry.

It might be the next place your brand name needs to be, or not.

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Posted by William Lozito at January 12, 2011 8:02 AM
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