the product naming blog

« Facebook Will Have to Face that It Doesn't Own Face Naming and Branding | Main | Commodore 64 Brand Naming Officially Back from the Dead »

August 31, 2010

Is the iPod Brand Name Ending Tomorrow?

Could the iPod name be on its way out?

It's hard to think of a brand name that has so much resonance could be abandoned, and yet there are some interesting reasons why Apple may drop it.

For one, Beatweek Magazine points out that the brand name is nine years old. Its not "hot" and trendy anymore.

This might even spell the end of the click-wheel, which PC Mag predicts may only exist on the iPod Classic, which will hang on "until the day Flash memory is affordable enough to make a 128GB iPad touch."

Tomorrow, when Apple has its "special event" at the Yerba Buena Center for the Arts Theater in San Francisco, we may see them addressing the iPod and it's naming.

If Apple is going to make the new iPods - which have not been redesigned for some time - with feature touch screens (leaked photos indicate this is so), then we may have to say good-bye to some really classic names.

But all that said, I still have trouble believing that the end of the iPod name is at hand.

Technorati Tags: iPod, iPod Brand Name, MP3 Brands, Apple Brands, iPad, iPad, iPhone, Technology Brands, Technology Naming

Posted by William Lozito at August 31, 2010 9:53 AM
Posted to Brand Architecture | Brand Naming | Branding | Consumer Electronics | Industry | Naming | Product Naming | Retail | Technology

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4716

Listed below are links to weblogs that reference Is the iPod Brand Name Ending Tomorrow?:

» Apple Adds the Ping Brand Name and Drops the CD Logo from Name Wire: The Product Naming Blog
Apple gave us a few interesting naming decisions yesterday. Firstly, they did not ditch the iPod name, as some pundits suggested they might. They also did not embrace the iTV name, sticking with Apple TV, which means that the similarly named UK broadca... [Read More]

Tracked on September 2, 2010 9:46 AM