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February 10, 2010
Tiger Woods Naming and Branding Still Tops, Even if He Quits Golf
It may be that Tiger Woods's name has not suffered as much as we might have thought it would only a month or so ago.
This week Forbes reports that his name still holds the top spot among athletes with a value of $82 million.
This is still more than the following huge sports names make combined, reports The Street, "David Beckham ($20 million), tennis player Roger Federer ($16 million), NASCAR driver Dale Earnhardt Jr. ($14 million) and NBA stars LeBron James ($13 million) and Kobe Bryant ($12 million)."
He gets all this even if he does not hit a single golf ball this year!
This has led PR2live to wonder if he is really "finished." Tiger has been on hundreds of magazine convers, and has been voted AP's Athlete of the Decade.
In summation, "Sports biggest brand may have suffered the greatest blow of his career, but the brand of Tiger Woods is far from expired." In fact, he's picked to win the The 2010 Masters at Augusta National Golf Club in April, despite not having even entered yet.
I'm not sure what the takeaway is. One way of looking at it is that he's lost over $20 million in sponsorship. Even though, in 2009 he chalked up $105 million, $20 million is a big hit in anyone's pocketbook.
I suppose if he does come back and crush the competition again, his name may no longer be stuck in a bunker.
Technorati Tags: Tiger Woods, sports, Naming, Dip, Masters, LeBron James
Posted by William Lozito at February 10, 2010 9:30 AM
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Sports and Recreation
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