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February 23, 2010

Despite Tough Times, Customers Still Keep Trying Out Well Known Brand Names

A new brand survey links well known brand names to most frequently tried new products in 2010.

Starbucks was the number one brand tried by consumers last year, followed by Dunkin' Donuts Coffee and Celestial Seasons Tea. Most of the other brands that people tried (Chex Mix, Ritz, Special K, Lysol and Clorox) were also well known. This was especially so when it came to cleaning products.

Starbucks came out on top? I thought conventional wisdom said you should cut out the Starbucks during a recession. Seems that the ultra premium brand is still attracting converts, as are many other well known, pricier brand names

Beverages had the most brand name recognition with coffee products being the most tried by consumers. Funny enough, 44% of consumers tried a new brand of snack within the last 30 days. Those same snackers also were opting for healthier cereals, with Kashi and Special K getting special mention across categories.

The bottom line? Long term, well known brand names attracted the most new customers.

Score one for the power of a brand name, even in tough times.

Technorati Tags: Brands, Starbucks, Dunkin Donuts, Celestial Seasons, Names, Trial

Posted by William Lozito at February 23, 2010 10:40 AM
Posted to Beverages | Food | Marketing

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