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January 11, 2010

iSlate Naming and Branding Making Indelible Mark in Computer World

The iSlate name has set the computer world alight.

It is very hard to think of another instance when a rumored product name has had such an effect on an industry's naming and branding.

Dell's marketing execs already have shown us a series of slates that may or may not see the light of day. This comes as expectations grow over the launch of an iSlate created by Apple that may or may not exist, and may or may not be successful.

Microsoft has jumped on the bandwagon as well via HP in the guise of an Android Slate, making "Slate" the name of the month in Silicon Valley

This seems to me an attempt to breath new life into the ill-fated tablet. The slates that are being pushed at consumers now are not really novel ideas, they are preemptive strikes against a possible breakthrough by Apple.

The thing is, Apple has single handedly made the slate something you need to have by doing nothing. Rumors have carried the day as far as the iSlate is concerned.

Regardless of your opinions of Apple, everyone listens to Cupertino when it comes to naming products, it seems. If Apple it doesn't like the name or the proposed product (if it exists), then many computer makers are going to be stuck with slates.

Technorati Tags: iSlate, Apple, tablet, rumor, slate,

Posted by William Lozito at January 11, 2010 8:38 AM
Posted to Brand Naming | Consumer Electronics | Naming | Product Naming

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