« Word and Phrases That Cannot Be Used for Naming and Branding (Or Anything Else) in 2010 | Main | ASU Puts a Cork on Sun Devil Ale Naming and Branding »

January 5, 2010

iSlate Naming and Branding on the New Mac Tablet?

Trying to figure out exactly what Steve Jobs will name his forthcoming MacGuffin - otherwise known as the "Mac Tablet" or "iSlate or "TabletMac" - is just no fun, but all the blogosphere chatter on this subject just cannot be ignored.

Arik Hesseldahl weighed in on December 27 in Businessweek with a blog that predicted the release of this thing within the first quarter of the year, noting that the Cupertino Kremlin had, as usual, kept silent about its intentions, while quietly acquiring the name TabletMac from company called Axiotron.

Today, Businessweek and the Wall Street Journal up the release date to this month, calling it a "tablet PC" (horrors!) or a "tablet computer" and predicting a shipment of 10 million computers within the first year of release.

The code name might be iSlate, and the real name of this might be iSlate. In fact, recently leaked information points to an iSlate product and site.

The TabletMac name has been filed under the "interesting but doesn't mean much" category by 9to5Mac, just as a means through which the company can avoid the likelihood of confusion with other brand names out there.

Whatever happens, it seems that January 26 is the day on which all will be revealed at the Yerba Beuna Center for the Arts in San Francisco.

I'm betting on iSlate. They need to differentiate this product from the Mac range.

Technorati Tags: Apple, Mac, iSlate, TabletMac,

Posted by William Lozito at January 5, 2010 8:40 AM
Posted to Brand Naming | Branding | Consumer Electronics | Naming | Naming Rights | Product Naming | Technology

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4568

Listed below are links to weblogs that reference iSlate Naming and Branding on the New Mac Tablet?:

» iSlate Naming and Branding Making Indelible Mark in Computer World from Name Wire: The Product Naming Blog
The iSlate name has set the computer world alight. It is very hard to think of another instance when a rumored product name has had such an effect on an industry's naming and branding. Dell's marketing execs already have shown us a series of slates tha... [Read More]

Tracked on January 11, 2010 9:40 AM

» SND Sticks With iSlate Naming for Big Day, Rejects Doonesbury's "Jesus Tablet" from Name Wire: The Product Naming Blog
So today is the big day. At 10 AM Pacific time we will finally get to know what on earth Apple plans on calling it's new tablet computer at San Francisco's Yerba Buena Center. I am still betting on iSlate, as is the iSlate.us site, which yesterday aske... [Read More]

Tracked on January 27, 2010 8:59 AM