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December 23, 2009

Steve Nash Turns From Basketball to Naming and Branding

I'm going to blog about Canadian NBA player Steve Nash today, who is
gracefully turning himself into a meaningful brand name. He is nowhere near as big a name as Kobe Bryant or many other high profile athletes, but he is congruently building himself into a brand name as his professional basketball career winds down.

His new move is to take over the Fitness World chain and turn it into "Steve Nash Fitness World," this after starting with one fitness club only a few years ago.

He has also endorsed a line of Nike's using recycled material called "Trash Talk" (get it?) as well as a line of skin care products. He is well known for his philanthropic image and his genuine belief that people should become more fitness oriented.

The new buyout puts his name on 16 additional locations across Canada, and while the biggest competitor (Good-Life Fitness Centres Inc.) has a cool 200 locations, I would keep an eye on Nash.

Here is a guy who walks the talk. All of the brands endorsed have a common denominator of fitness and health. He's genuine and he means business. This is a nice change.

Technorati Tags: Steve Nash, Fitness World, Nike, Phoenix Suns, Endorsement

Posted by William Lozito at December 23, 2009 1:49 PM
Posted to Apparel | Brand Naming | Branding | Company Naming | Health and Beauty | Naming | Sports and Recreation

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