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December 1, 2009

Russia Introduces New Olympic Logo, Branding

Russia has unveiled the first Olympic logo inspired by a web address.

The logo for the 2014 Sochi Winter Olympics is a mashup of the domain name - it's all blue lowercase with no graphic save for the Olympic rings. The words sochi.ru are right there for anyone who wants to surf the site.

The slogan of the games is "Gateway to the Future" which was "chosen to promote Sochi 2014 as a catalyst for long-lasting sporting, social, economic and environmental legacy." To this end the games will use as much sustainable timber as possible.

The launch of the logo was delayed a day due to a terrorist attack in St. Petersburg making the celebrations somewhat muted.

This slogan is part of an effort to showcase Russia to the world. According to Inside the Games, "It is the gateway for the world to discover Russia's passion, innovation and excellence through hosting the 2014 Olympic Winter Games."

I am pretty impressed: not only is this logo using a domain name, it is using the .ru domain in a bid to really promote all things Russian - even in cyberspace.

Technorati Tags: Sochi, Winter Olympics, 2014, Winter Games, Russia, Gateway to the Future

Posted by William Lozito at December 1, 2009 8:50 AM
Posted to Branding | Marketing | Slogans | Sports and Recreation

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