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December 17, 2009

Nintendo Trademarks Zii Brand Name, But Why?

So Nintendo has trademarked the name Zii, although nobody really knows what the trademark would be for. Certainly not a name for the Wii 2.

At least one blogger feels this is a preemptive move against "dodgy knock offs" such as the Jungle Soft Vii.

Gamer Crave also notes that this is a renewal of a 2006 trademark, noting via Engadget that trademarks have also been filed for "Bii, Cii, Oii and Yii," adding "Why the Big N didn't go the extra mile and trademark Xii, Uii, Iii and Nii is beyond me, and my Mii."

There is no doubt that the Wii brand name is worth protecting, but unless in they intend to put all these trademarks to use in some form, they may not have the rights to these names for long.

Technorati Tags: Nintendo, Nintendo Wii, Nintendo Zii, Wii Brand Name, Zii

Posted by William Lozito at December 17, 2009 7:50 AM
Posted to Brand Naming | Branding | Naming | Naming Rights | Product Naming | Technology | Trademarking

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