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December 14, 2009

Nexus One Naming and Branding Gets "Dogfooded" with New Google Phone

The new Google phone is being "dogfooded" (tested) by employees and it's name is going to be Nexus One.

It will be made by HTC and sold online. It seems this is the real deal, and of course has been met with real excitement across the blogosphere.

This phone is Android 2.1 based and full design control was handed over to Google. It is significant that the company is not partnering with a wireless carrier on this incarnation of
Android.

The name has an interesting background. Nexus echoes the movie "Blade Runner". To quote
John Gruber on this:

"Nexus is the brand name of the series of androids (a.k.a. replicants) in Blade Runner and Philip K. Dick's novel Do Androids Dream of Electric Sheep?. The story concerns escaped Nexus-6 models"

Here we have yet another movie inspired Android phone (remember the "Droid").

Interestingly, a Chinese translation company has already tried to figure out how to
translate "Nexus One" into meaningful Chinese, and is even hoping for competition from Google on this.

They are looking for a poetic version of the word "Nexus," which they remind us is "a connection or series of
connections within a particular situation or system".

Hmmmmm.

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Posted by William Lozito at December 14, 2009 9:30 AM
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Image by search-engine-land Hottest smart-phone buzzing on the Internet – Nexus One also known as Google Phone, just released by Google! It is now available for purchase from Google Web Store. As usual NOT available for Malaysian yet, be patient ... [Read More]

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