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December 10, 2009

Google Goggles: Fun Naming for a Cool App

So some of the bloggers out there are accusing the new Google Goggles visual search tool of having a "silly name."

I have always wondered when Google would find a way to link its name with the word "goggle" and now, it's finally happened. It kind of had to happen really.

And by using it for this application, it allows Google to leverage its name in search with its growing name in the mobile phone world.

Essentially, Google Goggles let's you point a camera at something and Google gets you information about it.

This is going to be loaded on Android phones first, offering users a really interesting way to interact with the real world via their cell phones. Although Google does promise that it will eventually be made available for iPhone and Blackberry, one executive says, "Unfortunately, we don't have a specific timeframe to share."

I'm thinking the competitors will have to wait until Android is fully associated with this unique search-by-sight tool.

The name, which is kind of a tongue twister, is easy to remember and makes the application sound fun.

Additionally, it gives a bit more personality to the Android brand name.

Technorati Tags: Google Goggles, Google Android, Google Naming, Cell Phone Naming, Search by Sight, Google Search Tool, Google Cell Phones

Posted by William Lozito at December 10, 2009 10:17 AM
Posted to Brand Naming | Branding | Naming | Product Naming | Technology

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