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November 3, 2009

Vodka Naming Gets Buff with Devotion

Vodka naming is now officially pretty darn weird. Not as weird as energy drink naming, but it's close.

A new vodka from San Francisco is being named Devotion. Never mind that San Francisco is hardly a place you'd associate with vodka (I personably think of Poland, then Russia, then Sweden, then Finland), this vodka offers "the benefits of protein" and was created by a "dining aficionado and fitness buff." Because, as we all know, fitness and hard alcohol go together like salad and chocolate frosting.

This drink was created when the creator decided to give us something that represented his two favorite passions: "fitness and nightlife." This is the stuff you need to drink if you want all the goodness of vodka with all the health benefits of protein.

According to the press release: "Its name Devotion shares many of the same attributes of the world's greatest athletes and success stories: commitment, drive and success." It's slogan is "Get Devoted".

I don't know about you, but I'm kind of confused. There is already a word for becoming devoted to vodka, it's call alcoholism.

However, a vodka hailing from San Francisco is really nothing when you have vodka from Florida named 4Orange that is "distilled exclusively from pure Florida oranges."

What happened to potatoes? Is this really even vodka?

Then there is Hendrix Electric Vodka. Didn't Jimi die during a binge?

Compared to that, Trump Vodka (pictured right) is pretty tame.

Although, I won't think too hard about it, because I'm too busy making martinis out of Godfather Italian Organic Vodka. Here we have a vodka name that flies in the face of common sense: it's named after a movie and a crime syndicate, it's Italian, and it's organic and it's vodka.

Italy and vodka have about as much in common as oranges and vodka or fitness and drinking.

Technorati Tags: Vodka Naming, Devotion Vodka, 4Orange Vodka, Hendrix Electric Vodka, Trump Vodka, Product Naming

Posted by William Lozito at November 3, 2009 8:37 AM
Posted to Brand Naming | Branding | Industry | Naming | Product Naming | Spirits

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