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November 18, 2009

Tweeter Brand Naming For Sale; Twitter Users Notice

So the brand name of electronics company "Tweeter" is up for sale and its owners, Wells Fargo and Schultze Asset Management, hope that its similarity to the word "Twitter" will give it some extra equity.

This comes one year after Tweeter shut down.

The word "tweeter" used to be commonly known as part of a stereo speaker, but now it is far more well-known as "one who tweets using Twitter." Of course, this allows for some name variations such as a "ghost-tweeter," which is what President Obama has.

The real question is "Will Twitter Buy Tweeter?" As one blogger points out:

There are a number of Tweeter-type references related to Twitter, including "tweets," or the posts made by users, and "tweeters," nickname of Twitter users.  There is also a "tweet deck" and other Tweet-related Twitter references that continue to be created.

The fact is, the word "Tweeter" is really very important to how we perceive ourselves as Twitter users and if this name gets into the wrong hands it really could be a problem for Twitter. A Tweeter is to Twitter as Skier is to Skiing.

Still, Twitter will probably end up not buying the name as they still have to find a way to be profitable. The value attributed to Tweeter by Twitter is inadvertent.

Technorati Tags: Tweeter, Tweeter Naming, Tweeter Stores, Twitter Names, Twitter Terms, Tweeter for Sale

Posted by William Lozito at November 18, 2009 8:39 AM
Posted to Brand Naming | Branding | Industry | Naming | Naming Rights | Technology

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