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November 9, 2009

Losing Your Twitter Naming and Branding Just Bad Business

There is simply no excuse for major companies like GM and Hyundai to have their naming and branding hijacked on Twitter. AdAge gives us the lowdown on the tremendous number of major brand names that are infested with Twitter squatters. They include

TwitterCollage.png
  • General Motors
  • General Electric
  • Diageo
  • Coty
  • Comcast
  • Eli Lilly
  • Kellogg Co.
  • MasterCard
  • Nestle
  • Walt Disney
225px-New_Walmart_Logo.svg.pngEven Walmart has had its name taken. This is just incredible... all of these brands should have a legion of people willing to stake out their names on the social networking mediums, and yet they have been caught flatfooted.

Don't they care that their brand name is now being used by someone else?

The warnings have been many. And losing Twitter as a communications platform - a free one at that - is just bad business. Almost half (48%) of Twitter users will investigate a brand mentioned on the site, people.

Twitter users pay attention to brand names that get tweeted. This is more than was previously thought and yet some of the biggest names out there are out of the game.

I have written before about how important it is to protect your domain name and your identity on Facebook.

This is not kid stuff: people are paying attention, and losing your name to a squatter is disappointing and sub-optimum brand name management, especially by some leading brands and companies.

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Posted by William Lozito at November 9, 2009 8:45 AM
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