« Tweeter Brand Naming For Sale; Twitter Users Notice | Main | Alfa Forced to Drop Milano Naming and Branding After Worker Protests »

November 23, 2009

AOL Brand is Not Google and Never Will Be

I hesitated writing this blog post for fear I might miss the point of AOL's new logos. And I didn't want to be one more blogger practicing "schadenfreude" regarding AOL's efforts to revive itself.

The more I look at the six AOL logos, however, the more I am reminded of drawing with hand paints in kindergarten. (Oh yes, there's a fish and a hand which likely wouldn't be drawn by kindergarten students.)

It looks as though AOL is trying to be like Google who almost daily changes its logo to reflect an event on a specific day. AOL will never out-Google Google, so they don't appear to be staking out new territory in the mind of the consumer.

My belief is that creativity should be evaluated in the context of the strategy behind it. Having said that, I'm having a difficult time imagining what AOL's new strategy is that is reflected in these new logos.

For the time being, I vote thumbs down on the new AOL logos.

Technorati Tags: AOL, Google, New Logos

Posted by William Lozito at November 23, 2009 11:32 AM
Posted to Brand Naming | Branding | Marketing | Telecommunications

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4553