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November 30, 2009

Alfa Forced to Drop Milano Naming and Branding After Worker Protests

Alfa Romeo has decided to remove the Milano name from its new 147 model just a few days before the Bologna Motor Show.

The reason? Laid off Alfa workers in Milan feel that the company is being hypocritical by naming the car after a city they have left behind after moving to Turin.

Alfa was founded in Milan and was there for 99 years before this cost cutting move took place thanks to Alfa's parent company, Fiat. In fact, the Milano name was once incorporated into the car's badge. The new name will probably be Giulietta.

This would be the third Alfa to carry that name and according to The Motor Report "Previous Giulietta models include a sedan and coupe built between 1954 and 1965, and a sedan built between 1977 and 1985."

This name was also one of the names that came after Fiat switched back from alphanumeric naming.

I'm thinking this is enough for them to reconsider using alpha numeric naming.

Technorati Tags: Alfa Romeo, Milano Car, Guilietta, Car Brands, Car Names, Car Brand Naming

Posted by William Lozito at November 30, 2009 11:43 AM
Posted to Automotive | Brand Naming | Branding | Industry | Naming | Product Naming

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