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October 23, 2009

Silly Product Naming in the Bayou: Slap Ya Mama vs. Punch Ya Daddy

Every Friday I try to look for a lighthearted naming and branding story. Today's spice world branding news fits quite nicely.

More to the point, the announcement of the "spice wars" between two spice brands: Slap Ya Mama vs. Punch Ya Daddy.

No joke. These are real brand names.

SlapYaMamaSeasoning.jpgAccording the Jack Walker of Walker and Sons, makers of Slap Ya Mama Creole Seasoning, the name comes from "an old Cajun saying that our father used to use. When he'd cook, he'd say that he cooked so well that it'd make you want to slap your mom because she can't cook as well as he can."

Taking this saying to marketing arena, one sales site promises that it "Tastes so good it will make you 'Slap Ya Mama' with joy!"

Um, well, OK. I guess.

But enough people apparently buy this stuff that there is equity in the name and hence Punch Ya Daddy, another Louisiana brand, was born.

punchyadaddy.pngKirby Falco, maker of Punch Ya Daddy, "was quoted as having come up with the name for his seasoning while roughhousing with his young son, who said, 'I'm going to punch ya, daddy.'"

Slap Ya Moma has been around since 1998. Punch Ya Daddy's first appearance was in February of this year.

I'm sure you can see the issue here - the packaging and the likelihood of confusion on the part of consumers. The similarity in font, design, packaging size and format between the two products appear to suggest that Punch Ya Daddy is made by Walker & Sons.

Frankly, I think at least one spice maker here deserves to get punched for copyright infringement. The other should get slapped for misogynistic product naming.

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Posted by William Lozito at October 23, 2009 8:49 AM
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