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October 7, 2009

Consumers Weigh in on Beyoncé's Sasha Fierce Fragrance Product Naming

A few weeks ago I commented on Beyoncé's trademark dispute with Abercrombie & Fitch over her possible use of Sasha Fierce, the name of her alter ego, for a woman's fragrance, because Abercrombie already uses Fierce as a product name for cologne.

In the trademark world, the question that determines whether or not Beyoncé could secure a trademark for Sasha Fierce is: Would a Sasha Fierce woman's fragrance create confusion with a men's cologne called Fierce on the part of the consumer?

We thought that no one was better suited to answer this question then, you guessed it, consumers themselves.

Check out their somewhat surprising answers in the video below.

Technorati Tags: Sasha Fierce, Fierce Fragrance, Fragrance Naming, Fragrance Product Names, Abercrombie & Fitch, Fierce Cologne

Posted by William Lozito at October 7, 2009 8:39 AM
Posted to Brand Naming | Branding | Health and Beauty | Industry | Product Naming | Trademarking

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