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September 23, 2009

Private Label Brand Naming 'Losing Steam' vs Top Brand Names

So it seems that name brand foods are fighting the good fight against store brands.

Store brands have seen a real upswing in sales in the last few months thanks to consumers' new spendthriftiness, but name brands aren't about to just throw in the towel.

Proctor and Gamble, for its part, started the resurgence by lowering prices and is expecting to see a growth in sales by the end of the year.

Con-Agra and General Mills are also staving off the store brands via promotions and the fact that more and more consumers are staying home for dinner and turning to brands they know and love.

Additionally, name brand companies have a higher profit margin than their slashed-to-the-bone store brand competitors, which over the long run has served them well.

Reports that consumers are moving towards a price orientated buying strategy thanks to the economic pinch, seem to have been made prematurely. Trusted brand names appear to be weathering the storm, no matter what they cost.

In fact, branded food labels have been upping their prices as private label sales trends have "lost steam."

I do think that private label brand naming is really impressive. And it may be true that private labels are learning to be more competitive, but well-known brand names aren't backing down from the fight anytime soon.

Technorati Tags: Name Brand, Private Label, Store Brands, Branding Trends, Product Naming

Posted by William Lozito at September 23, 2009 10:15 AM
Posted to Beverages | Brand Naming | Branding | Consumer Electronics | Durable Goods | Fashion | Food | Health and Beauty | Household Goods | Industry | Naming | Product Naming | Retail

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