« Insect Naming Can be Fun | Main | Abercrombie & Fitch Fiercely Protects its Fierce Naming and Branding From Beyoncé »
September 16, 2009
Branding Your... Skin: Brand Name Tattoos
Would you tattoo a brand name to your skin?
A new company does just that. MyBrandz.com is a new start up that offered free tattoos of brands on September 7th ("Free Tattoo Day") to people who really want to "live the brand." One of the founders says:We'd like to let the people do what they want with the brands, enjoy the life of the brands and not only buy them and let the brand owners tell them what to with them.The real attraction here is that consumers get more control over the brand names they love, rather than simply becoming walking billboards for them.
It's common knowledge in branding circles that the Nike swoosh is the most popular brand tattoo out there, but the launch of this company indicates that the branding tattoo trend isn't going to end anytime soon.
Even brand names like Pratt & Whitney get some serious love from tattoo enthusiasts.
In addition, people have tattooed themselves with the Louis Vuitton Logo as well as the interlocking Cs in Chanel. In one case, the latter tattoo was put on a blogger's buttocks - the blogger in question points out that it's now "mine and mine alone."
As previously mentioned, tattoos, it seems, allow consumers to own the brand. I am reminded of the Apple tattoo William H. Macy wears in the film Wild Hogs and his line ""I know. Trademarked. But what are they gonna say? It's in my skin b**ch!"
The point is that this seems to be a way in which people can "own" a brand beyond the product. Not surprisingly, Apple tattoos appear to be one of the more popular needle choices as of late - better watch our Nike.
Posted by William Lozito at September 16, 2009 9:28 AM
Posted to Brand Naming | Branding
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4502
Leave a comment