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August 21, 2009
Kodak Turns to Social Media for Help With Product Naming
John Dodge at Smart Planet has a great post up about how Kodak is turning to crowd sourcing and social media to help rename the next generation Zi8 minicam after a Boston Globe article complained about it.
Sony is the king of bad gizmo names - the worst of a bad lot - but Kodak doesn't want the silver medal. They do have the Flip MiniHD, which is a well named product, but that Zi8 really is meaningless. Still, the same Boston Globe writer says "Flip a flop compared to Kodak's new Zi8."
Kodak asks on their blog "What would you call a video camera that is rugged, simple and ready for action and adventure? (Hint - we like the letter "Z"!)"
You can also tweet, but make sure to include the #NameAKodak hashtag in your tweet. One blogger likes the name "Doris" or possibly the name "McGee," which illustrates pretty well one of the difficulties of crowdsourcing a name.
This isn't really about naming. This is about using social media to connect with customers, something Kodak does exceptionally well. And allowing customers to choose a name is a great way to build goodwill. But I doubt it will ever be company policy.
Still, naming matters and Kodak with its Zx1 and Zi6 names "need to be jazzed up."
It has to start with a Z, does it.?
Hmmmmm.
Technorati Tags: Kodak , Zi8, Zi8 Naming Contest, Kodak Minicam
Posted by William Lozito at August 21, 2009 9:50 AM
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» Kodak Playsport, EasyShare and Slice: Good Product Naming for Social Networkers from Name Wire: The Product Naming Blog
Back in >August I blogged about the ill fated Kodak Zi8 naming l, which was panned in the Boston Globe as meaningless. Kodak turned to social media (where else) to rename this new, pretty nifty gadget and the new name is derived from play and sport: >P... [Read More]
Tracked on January 13, 2010 9:17 AM
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