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July 29, 2009

Vulcano Chocolate Naming Set to Light a Fire in the Chocolate World

So there's a new super-chocolate developed in Switzerland that doesn't melt and is really, really low in calories.

Developed by mammoth chocolatier, Barry Callebaut, this stuff, which has 10% of the calories of your average chocolate, was stumbled upon by accident.

Vulcano, the name for this magical new chocolate, is being sold to Cadbury and Nestlé, and is expected to be used in brands such as Dairy Milk and the ubiquitous Kit Kat.

As an interesting side note, before Vulcano was settled on, the product's code name was Vulcan.

Both the code name and actual name hint at the the chocolate unique ability: it can withstand heat up to 55 C (131 F), while most bars melt at 30C (86 F).

Some bloggers are calling this a "Frankenfood," while others are just saying "Hallelujah."

The Volcano is a suggestive name that is already catching on, not only because of its heat resistant abilities, but because its name also refers to the chocolate's "airy" texture, much like volcanic rock. A company spokesman clarifies by saying, "It's called Vulcano because it can be eaten when it's hot, and its airy and full of bubbles, like volcanic rock."

It is unclear whether the name will appear as an ingredient brand on products in which it will be used, but I must admit that the name choice, which refers to a small volcanic island in the Tyrrhenian Sea, is really quite intriguing. As you may have already deduced, Vulcano was adapted from its Roman origins into English to create our modern day word volcano.

But frankly, if this chocolate tastes good and really has less calories, the Vulcano name is going to catch fire with chocolate lovers world-wide.

Technorati Tags: Vulcano, New Chocolate Naming, Cadbury Chocolate, Nestle's Chocolate, New Product Naming

Posted by William Lozito at July 29, 2009 9:12 AM
Posted to Food | Naming | Product Naming

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