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July 28, 2009

Beverage Product Naming: Would You Drink Tru Blood?

Here are the rules for energy drink product naming: there are no rules. Anything goes.

Tru-Blood-Logo.gifCase in point this week is the launch of the Tru Blood drink associated with the True Blood TV show, an HBO series about vampires becoming citizens of our modern society.

This is a "delicious blood orange carbonated drink" and the bottle and typography mirrors what can be found on the show.

Tru Blood is also being marketed with two tagline: "All Flavor No Bite," and the other one, "Suck On This," well... you decide.

You can even quench your nocturnal thirst by using it in drink mixes, such as

  • The Fangbanger - Tru Blood, Vodka

  • Death on the Beach - Tru Blood, Peach Schnapps, Pineapple Juice, Vodka

  • Plasmapolitan - Tru Blood, Citron, Cointreau, Fresh Lime Juice
pawtucketale.gifBill Dowd, the Drink Examiner for examiner.com, says this "blurs the line" between fantasy and reality, but frankly, that's nothing new. Most beverage brand naming does the same thing.

Tru-Blood-Bottle.gifDowd reminds us of "Pawtucket Patriot Ale" from The Family Guy" and "Booty Sweat," inspired by the comedy movie "Tropical Thunder."

I'm not going to criticize here. Tru Blood may even be described as tame compared to "The Tastiest Buzz," Cocaine, or Bong Water. Plus, it wouldn't be such a bad thing for the rest of us living beings if Tru Blood was a hit with the undead target market, would it?

If you're really craving some Tru Blood, you can preorder it online today, otherwise you'll have to hideout in your coffin until September, when it will be available in stores.

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Posted by William Lozito at July 28, 2009 9:17 AM
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